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by Brennan Walker, on June 30, 2016

Last week, Shawn went through the importance of creating custom channels and remarketing lists. In our final installment of this series Shawn talks about the importance of attribution modeling, and …

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by Brennan Walker, on June 29, 2016

There are literally thousands of marketing tools available today. Each one is designed to help a marketer execute, automate, or track something. From Automation tools to A/B testing software to …

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by Brennan Walker, on June 28, 2016

Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention. This week Tyler dives into how DemandJump is building dynamic graphs, inter-domain connectivity, …

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by Brennan Walker, on June 23, 2016

Last week’s videos took a look at connecting your other Google accounts like AdWords or Webmaster and using Google tags effectively. This week Shawn will take you through custom channels …

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by Brennan Walker, on June 21, 2016

Tyler Foxworthy, Chief Scientist at DemandJump, gives a little preview about his upcoming lectures for the Society for Industrial and Applied Mathematics (SIAM) conference in Boston, MA on July 15, 2016. SIAM …

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by Brennan Walker, on June 16, 2016

Last week, we released parts 2 and 3 of our 9 part Google Analytics series with DemandJump Co-Founder and Chief Strategy Officer, Shawn Schwegman. This week, we’ll be discussing Connecting …

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by Brennan Walker, on June 14, 2016

About a month ago Gizmodo reported that Facebook was manually curating their trending content. The report cites an anonymous former employee who stated that content curation varied greatly day to …

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by Brennan Walker, on June 9, 2016

Last week we launched part 1 of our Google Analytics series with DemandJump Co-Founder and Chief Strategy Officer, Shawn Schwegman. This week we’ll be focusing on events (part 2), and …

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by Brennan Walker, on June 8, 2016

It seems like everytime you turn around there’s yet another marketing dashboard. On one hand, it’s great having all your data in one, centralized spot. Pulling up a window or an …

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by Julie Lyle, on June 7, 2016

As many businesses are adopting growth marketing as a strategy, it’s important to define what it takes to be successful with this approach. While there is no perfect recipe for success, …

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by Brennan Walker, on June 2, 2016

Today kicks off our 9 part Google Analytics series with DemandJump Co-Founder and Chief Strategy Officer, Shawn Schwegman. According to an article from Marketing Land, anywhere from 30-50 million websites …

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From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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