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by Christopher Day, on January 31, 2018

Marketers today only have visibility over 20% of their digital ecosystem. There is gold in the other 80%. Christopher Day, CEO of DemandJump, shares his big discovery and the impact …

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by Egan Montgomery, on January 30, 2018

There are many limitations with current attribution and analytics tools. To truly deliver Prescriptive Attribution requires an entirely new methodology, from mathematics and development, to messaging and positioning. Most importantly, …

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by Christopher Day, on January 29, 2018

DemandJump's CEO, Christopher Day, discusses the transformational shift he has recognized in the digital era and what that means for marketers. VIDEO TRANSCRIPT Christopher: Hello! Christopher Day, CEO of DemandJump, coming …

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by Egan Montgomery, on January 28, 2018

Want to know what powers a Prescriptive Attribution solution like DemandJump has? It all comes down to the science of networks. In the case of marketing, this network is the …

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by Egan Montgomery, on January 24, 2018

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” - John Wanamaker. The old words of John Wanamaker still ring true more …

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by Christopher Day, on January 4, 2018

As we head into 2018, marketers are gearing up for a transformational year. The lines between traditional and digital marketing are blurring, and shoppers are demanding more than ever before …

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DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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