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by Dan Mochel, on February 28, 2018

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue. For decades, marketers have been unable to know precisely when and where …

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Topics:Data ScienceMarketing Attribution

by Tyler Foxworthy, on February 27, 2018

Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing. VIDEO TRANSCRIPT Tyler: Hi, I'm Tyler Foxworthy, Chief Scientist at DemandJump, and I lead all of our research …

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Topics:Data ScienceMarketing Management

by Christopher Day, on February 20, 2018

Christopher Day, CEO at DemandJump, responds to a McKinsey article written about the consumer decision journey. VIDEO TRANSCRIPT Christopher: That's a great question and it makes me think about why we formed …

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Topics:Marketing Management

by Tyler Foxworthy, on February 14, 2018

For Tyler Foxworthy, Chief Scientist at DemandJump, the vast majority of marketers are missing the most important step when it comes to CPM or CPC-based advertising - particularly display. For …

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by Christopher Day, on February 5, 2018

Marketers have to rethink the way they measure display success. Christopher Day, CEO of DemandJump, shares his thoughts on how to accurately measure display success in 2018. VIDEO TRANSCRIPT Christopher: Hello! …

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Topics:Programmatic Advertising

by Christopher Day, on February 4, 2018

Do you think only discount brands use affiliate marketing? Think again. DemandJump CEO, Christopher Day, shares his thoughts on affiliate marketing and how brands like Samsung, Ralph Lauren, and more …

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Topics:Affiliate MarketingMarketing Management

by Egan Montgomery, on February 1, 2018

How does the face of business change when Prescriptive Attribution becomes the new reality as opposed to the innovative exception? What happens when marketers have a platform they can rely …

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Topics:Marketing Management

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From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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