Blog

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.

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Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing. 

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Christopher Day, CEO at DemandJump, responds to a McKinsey article written about the consumer decision journey. 

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For Tyler Foxworthy, Chief Scientist at DemandJump, the vast majority of marketers are missing the most important step when it comes to CPM or...

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Marketers have to rethink the way they measure display success. Christopher Day, CEO of DemandJump, shares his thoughts on how to accurately...

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Do you think only discount brands use affiliate marketing? Think again. DemandJump CEO, Christopher Day, shares his thoughts on affiliate...

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 How does the face of business change when Prescriptive Attribution becomes the new reality as opposed to the innovative exception? What happens...

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