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by Jordan Ehrlich, on August 21, 2018

In the modern world, agile is better than big. In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning” in the Harvard Business …

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Topics:Data ScienceBest PracticesCompetitive Intel

by Jordan Ehrlich, on August 15, 2018

[This blog is inspired by an eBook we published analyzing Nordstrom's online holiday strategy - for more insights and takeaways, download the ebook here.] Why are we so excited about …

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Topics:Traffic Cloud® InsightsCompetitive IntelPaid Search

by Jordan Ehrlich, on August 7, 2018

This summer’s hottest trend? Digital privacy. GDPR kicked down the door in late May, throwing Facebook and Google $8.8 billion in lawsuits within a day. As the summer progressed, we …

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Topics:Data ScienceEventsDisplay Advertising

by Egan Montgomery, on August 1, 2018

Dreamforce is right around the corner, and that means marketers everywhere are starting to get ready for the biggest technology conference in the world. Conferences (and Dreamforce in particular) are …

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Topics:Best PracticesEvents

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