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by Jordan Ehrlich, on September 17, 2018

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys, Annoyed Annas, and Mistargeted Mikes …

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Topics:Display AdvertisingPaid Search

by Jordan Ehrlich, on September 10, 2018

Last week we touched on The terrible performance of today's display ads The low standard that digital marketers now accept as the norm But this week, I’d like to bring our …

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Topics:Display Advertising

by Jordan Ehrlich, on September 4, 2018

According to a 2018 SmartInsights report, the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost, 60% of mobile ad clicks are …

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Topics:Display Advertising