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Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories...

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Last week we touched on

  • The terrible performance of today's display ads
  • The low standard that digital marketers now accept as the norm
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According to a 2018 SmartInsights report,the average click-through rate across all ad formats and display ads online is just 0.05%. And according...

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