DemandJump Blog

Make ads for humans, not impressions

September 17, 2018 •Jordan Ehrlich

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories...

The larger impact of bad ad performance

September 11, 2018 •Jordan Ehrlich

Last week we touched on

The terrible performance of today's display ads
The low standard that digital marketers now accept as the norm

Why such low click-through rates?

September 4, 2018 •Jordan Ehrlich

According to a 2018 SmartInsights report,the average click-through rate across all ad formats and display ads online is just 0.05%. And according...

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Make ads for humans, not impressions

The larger impact of bad ad performance

Why such low click-through rates?

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