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DemandJump Blog

Why do people click on your search ads?

by Egan Montgomery, on January 10, 2019

Why do people click on your search ads?

A transcript of the video is included below: Egan: Hey, everyone. This is Egan Montgomery, I am the Director of Marketing here at DemandJump, and we have another Flash Briefing …

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Topics:Paid SearchConsumer InsightsSearch Marketing

Avoiding Ad Fraud: A Byproduct of Considering Ad Placement

by Jordan Ehrlich, on January 8, 2019

Avoiding Ad Fraud: A Byproduct of Considering Ad Placement

Ad Fraud & Programmatic Advertising Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within …

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Topics:Marketing AnalyticsMarketing OperationsProgrammatic Advertising
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DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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