February 20, 2019
A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...
February 18, 2019
Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...
February 12, 2019
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and...
February 6, 2019
According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”