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by Jordan Ehrlich, on March 14, 2019

The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such …

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by Egan Montgomery, on March 5, 2019

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Best PracticesDemandJumpPaid SearchAffiliate MarketingDisplay Advertising

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