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by Jordan Ehrlich, on March 27, 2019

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer courneys are cross-channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsMarketing Management

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on March 14, 2019

The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such …

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Topics:Marketing AnalyticsMarketing Operations

by Egan Montgomery, on March 5, 2019

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Marketing AnalyticsMarketing OperationsMarketing Management

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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