Blog
What is Customer Acquisition?
April 19, 2019 •Jordan Ehrlich
Definition of Customer Acquisition:
Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...
Read MoreHow To Calculate Customer Acquisition Cost
April 19, 2019 •Jordan Ehrlich
You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing...
Read MorePerformance Marketing 101: Comprehensive Guide
April 3, 2019 •Jordan Ehrlich
The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...
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