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by Egan Montgomery, on April 26, 2019

In this video, Egan Montgomery and Jordan Ehrlich from DemandJump discuss the marketing pains surfaced in eMarketer's article, "In-House Analytics Platforms Help Data-Obsessed Agencies." Check out this video for elaboration on the difficulties associated …

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Topics:Data Science

by Jordan Ehrlich, on April 19, 2019

Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase …

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by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

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by Jordan Ehrlich, on April 19, 2019

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result …

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by Jordan Ehrlich, on April 19, 2019

Customer Acquisition Strategy refers to the approach a business takes to reach new consumers and convince them to buy their product or service. A good customer acquisition strategy leverages data to understand consumer behavior …

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by Jordan Ehrlich, on April 19, 2019

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …

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Topics:Executive Perspectives

by Jordan Ehrlich, on April 3, 2019

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you name it. While this might sound …

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Topics:Paid SearchAffiliate MarketingDisplay Advertising

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