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Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

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Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

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You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and...

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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and...

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The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions,...

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