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by Jordan Ehrlich, on April 19, 2019

Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase …

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Topics:Marketing Management

by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

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Topics:Paid SearchMarketing OperationsSearch MarketingMarketing ManagementProgrammatic Advertising

by Jordan Ehrlich, on April 19, 2019

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result …

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Topics:Marketing OperationsMarketing Management

by Jordan Ehrlich, on April 19, 2019

Customer Acquisition Strategy refers to the approach a business takes to reach new consumers and convince them to buy their product or service. A good customer acquisition strategy leverages data to understand consumer behavior …

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Topics:Marketing OperationsMarketing Management

by Dan Mochel, on April 19, 2019

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on April 3, 2019

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you name it. While this might sound …

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Topics:Marketing Management

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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