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Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and...

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and...

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions,...