by Jordan Ehrlich, on June 26, 2019
Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …
Read Storyby Jordan Ehrlich, on June 20, 2019
Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …
Read Storyby Jordan Ehrlich, on June 3, 2019
Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay for …
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