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by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on June 3, 2019

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay …

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Topics:Marketing OperationsMarketing Management

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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