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DemandJump Blog

Marketing Attribution Defined & The Power of The Algorithm

by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined & The Power of The Algorithm

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

What is a Performance Marketing Agency?

by Jordan Ehrlich, on June 3, 2019

What is a Performance Marketing Agency?

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay …

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Topics:Marketing OperationsMarketing Management
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DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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