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by Jordan Ehrlich, on November 23, 2019

The above presentation was recorded at the Digital Transformation Conference held in Boston, MA in October 2019. There, Shawn Schwegman and Nicholas Wojdyla discussed how Cummins' used DemandJump's consumer behavior …

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Topics:Digital TransformationMarketing ManagementEnterprise

by Jordan Ehrlich, on November 6, 2019

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

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Topics:Marketing AnalyticsMarketing OperationsMarketing ManagementSocial Media MarketingMarketing Attribution

by Natalie Davis, on November 5, 2019

Right now marketers have more data and tools than they know what to do with, but they still aren’t getting the information they need to reach their target customer at …

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From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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