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by DJ Team, on March 27, 2020

Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take before taking the …

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by DJ Team, on March 27, 2020

The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity in the early 20th Century to …

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Topics:Marketing Attribution

by DJ Team, on March 26, 2020

Get Free Insights On Your Customer's Online Journey Today To get consumer insights around any topic or phrase, simply fill out the form on the right or click here to …

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Topics:Consumer Insights

by DJ Team, on March 25, 2020

A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand it?” But like so many …

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Topics:Marketing Attribution

by DJ Team, on March 25, 2020

In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept the changing ways of the business landscape. Some …

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Topics:Digital Transformation

by Christopher Day, on March 25, 2020

As we all grapple with an issue of enormous scale and human impact, our hearts go out to all who have been affected by the outbreak of COVID-19. It is …

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Topics:Consumer Insights

by DJ Team, on March 24, 2020

In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising efforts, this is a vitally important metric, so it …

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Topics:Marketing Management

by Jared Owens, on March 23, 2020

Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most powerful …

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Topics:Marketing Attribution

by DJ Team, on March 23, 2020

Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are conscious of the activity or not. Google captures …

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Topics:Marketing Management

by DJ Team, on March 23, 2020

In the age of digital marketing, data has taken on an essential role in determining strategy. However, modern marketers are currently experiencing such a deluge of data that it's often …

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Topics:Marketing Management

by DJ Team, on March 23, 2020

68% of marketing professionals say that improving the measurability of their ROI is their top goal. If you can't measure it, you can't improve it, and you won't know if …

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Topics:Marketing Management

by DJ Team, on March 19, 2020

Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level overview of the digital marketing field as …

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Topics:Marketing Management

by DJ Team, on March 19, 2020

Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an accurate view of …

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Topics:Consumer Insights

by DJ Team, on March 19, 2020

Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or organization’s decision-making process. Businesses love buzz words: …

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Topics:Marketing AnalyticsMarketing Management

by DJ Team, on March 19, 2020

Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent history. Marketers have always looked for ways to measure their …

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Topics:Marketing Analytics

by DJ Team, on March 18, 2020

Being away from our teams for extended periods can leave us with a feeling of uncertainty. In attempts to best manage your teams during weeks of remote work, you might …

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Topics:Consumer Insights

by DJ Team, on March 17, 2020

Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence …

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Topics:Marketing Analytics

by DJ Team, on March 16, 2020

Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways consumers research and buy products. You can get consumer insights for …

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Topics:Consumer Insights

by DJ Team, on March 16, 2020

Consumer insight is important because of what such insights can do for the performance of your marketing campaigns. Consumer insights derived from data help your company better understand the behavior …

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Topics:Consumer Insights

by Jordan Ehrlich, on March 11, 2020

Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target audience stay in business, and those who don’t …

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Topics:Programmatic Advertising

by DJ Team, on March 3, 2020

In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to the internet. But what exactly do these roles entail? …

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Topics:Marketing AnalyticsMarketing Management

by DJ Team, on March 3, 2020

Data-driven marketing is a method of marketing that uses data, acquired through customer interactions, and from third parties to gain a better view into customers’ motivations, preferences and behaviors. Data-driven …

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Topics:Marketing Analytics

by DJ Team, on March 3, 2020

Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools is often to improve customer experience, engage …

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Topics:Marketing AnalyticsMarketing Operations

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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