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Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers...

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What is attribution?

March 27, 2020 DJ Team

The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from...

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A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to...

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In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept...

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What Is Conversion Rate?

March 24, 2020 DJ Team

In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising...

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Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most...

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Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

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In the age of digital marketing, data has taken on an essential role in determining strategy. However, modern marketers are currently experiencing...

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68% of marketing professionals say that improving the measurability of their ROI is their top goal. If you can't measure it, you can't improve it,...

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Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level...

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Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an...

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Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or...

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Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent...

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Being away from our teams for extended periods can leave us with a feeling of uncertainty. In attempts to best manage your teams during weeks of...

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Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels...

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Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways...

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Consumer insight is important because of what such insights can do for the performance of your marketing campaigns. Consumer insights derived from...

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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

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In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to  the internet....
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Data-driven marketing is a method of marketing that uses data, acquired through customer interactions, and from third parties to gain a better...

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Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools...

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