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by DJ Team, on April 28, 2020

In March of 2020, The United States hunkered down to flatten the curve of COVID-19. This caused social media usage to increase by an average of 39% across the US, …

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by DJ Team, on April 28, 2020

If you want to succeed in digital marketing, you have to be ready to adapt quickly when changes come your way. So it makes sense that our industry is thinking …

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Topics:Consumer Insights

by DJ Team, on April 28, 2020

You've probably heard the phrase "digital marketing", and you may even understand that you need to to get better at it. But, what exactly does this look like? Obviously, you …

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Topics:Channel Optimization

by DJ Team, on April 27, 2020

With talks of a recession looming on the horizon, businesses everywhere should be planning ahead. For many, this may mean reallocating money—or slashing budgets. That means different departments will be …

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by DJ Team, on April 17, 2020

Digital transformation refers to the process of incorporating technology into all aspects of business. It allows businesses to improve business operations and marketing strategies that are better suited for modern …

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Topics:Digital Transformation

by DJ Team, on April 16, 2020

With hundreds of thousands of different marketing data points available to analyze, how should you and your team determine which insights are actionable and which are simply muddying the waters …

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by DJ Team, on April 16, 2020

Growing revenue is important to organizations throughout the world, yet there are infinite ways to achieve this elusive goal. Whether you're focused on attracting more customers or increasing the lifetime …

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Topics:Marketing AnalyticsMarketing Management

by DJ Team, on April 15, 2020

The world is now online. While there are still service industries where brick and mortar businesses exist, even these companies benefit from digital marketing. According to recent statistics, 55% of …

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Topics:Marketing Analytics

by Bridget Johnston, on April 15, 2020

This blog was written by Bridget Johnston, a contributing guest blogger from Pattern89. We don’t have to tell you. Times certainly have become strange. Many marketers are working from home, …

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Topics:Consumer Insights

by DJ Team, on April 10, 2020

As volatility in markets across the globe abounds, the need for sophisticated data analysis is more critical than ever. That's one of the main drivers for demand for market research …

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Topics:Market Intelligence

by DJ Team, on April 10, 2020

Insights, by definition, give you a window into something you might not otherwise have known about. Consumer insights, therefore, utilize data so you can see into your customers' behaviors and …

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Topics:Consumer Insights

by DJ Team, on April 9, 2020

One of the current buzzwords in business is digital transformation. Here at DemandJump we believe wholeheartedly in the importance of digital transformation as a way of transitioning into the future …

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Topics:Digital Transformation

by DJ Team, on April 9, 2020

What is Digital Marketing? Any beginners guide to digital marketing strategies should first define what this term refers to. A simple digital marketing definition would mention marketing that uses the …

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Topics:Marketing Management

by DJ Team, on April 9, 2020

In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution being one of them …

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Topics:Marketing Attribution

by DJ Team, on April 8, 2020

An insight in marketing refers to deriving meaningful information from marketing data. This data might tell a story regarding the ways consumers are engaging with your brand or illustrate which …

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Topics:Consumer Insights

by DJ Team, on April 8, 2020

Gain a competitive edge by analyzing real-time data to predict future consumer buying behavior and trends. If it feels like your company constantly plays catch-up when it comes to identifying …

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Topics:Consumer Insights

by DJ Team, on April 8, 2020

Closely examine the decision-making process of your current customers to better predict the type of lead most likely to convert into a sale, and how to target those particular consumers …

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Topics:Consumer Insights

by DJ Team, on April 6, 2020

Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform the organization’s go-to-market strategy. This research might …

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Topics:Consumer InsightsMarket Intelligence

by Robert Snipes, on April 3, 2020

I was at a marketing conference recently, and I was listening to one of the keynote speakers give their presentation. The speaker was sharing their daily struggles as a marketer …

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Topics:Marketing AnalyticsMarket IntelligenceMarketing Management

by Cole Geitner, on April 3, 2020

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped to each …

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Topics:Consumer InsightsMarketing AnalyticsMarketing Management

by Cole Geitner, on April 3, 2020

What is Attribution in Digital Marketing? Marketing attribution refers to the science of analyzing marketing touch points leading to a website conversion or online purchase. It helps marketers identify the …

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Topics:Marketing ManagementMarketing Attribution

by Billy Krawzak, on April 3, 2020

In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it takes months to see …

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Topics:Search MarketingOrganic Search

by Maddie Clapp, on April 3, 2020

Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to show up first on Youtube …

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Topics:Consumer InsightsSocial Media Marketing

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