Blog

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and...

A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain...

Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to...

70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on...

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it....

Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what...

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.”...

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the...

This blog was written by Bridget Johnston, a contributing guest blogger from Pattern89. 

This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask...

There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...

The future of data warehousing is changing, fast. Technology is giving us the ability to move quicker and accomplish things we could never imagine...

Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new...