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Blog

Mobile attribution refers to tracking the customer journey from discovery to conversion across mobile devices, such as smartphones and...

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A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain...

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Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to...

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70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on...

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With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it....

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Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what...

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In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.”...

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Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the...

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This blog was written by Bridget Johnston, a contributing guest blogger from Pattern89

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This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask...

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There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...

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With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...

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The future of data warehousing is changing, fast. Technology is giving us the ability to move quicker and accomplish things we could never imagine...

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Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new...

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