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by DJ Team, on May 29, 2020

A multi-touch attribution model recognizes the many interactions a consumer has with a business on different platforms along their customer journey and assigns the credit accordingly across those touchpoints. By …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram. A multi-touch attribution …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

Multi-touch attribution platforms must account for the many mobile devices and apps used by today’s digital consumers. Tracking the customer journey from initial interaction across multiple touchpoints on various mobile …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads through digital content marketing. But …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to move forward. One …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

Utilizing SEO keywords in written content is as much of an art form as it is a science. When used correctly, keyword terms help your content rank for online searches …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on written content that brings audiences insights …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 21, 2020

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However, as MarTech tools become more accessible to …

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Topics:Digital TransformationConsumer InsightsEnterprise

by Shawn Schwegman, on May 15, 2020

Want free consumer insights specific to your industry? Click here. Transcript: I won’t bore everyone with my background but I'll point out a couple quick highlights just to set the …

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Topics:Consumer Insights

by DJ Team, on May 6, 2020

Trusted partners assist with creating strategies that leverage digital technologies with market intelligence, scalability, and simplicity, while providing digital transformation examples and insights for a successful implementation. What is needed …

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Topics:Digital Transformation

by DJ Team, on May 6, 2020

Creating a digital transformation framework requires focusing on the four pillars of digital transformation strategy: business process, business model, domain and culture. By revolutionizing those key business factions, companies of …

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Topics:Digital Transformation

by DJ Team, on May 6, 2020

Digital transformation, or leveraging data and technology to inform and improve business operations, helps savvy marketers reach their targets at a lower cost per acquisition and improve the customer experience …

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Topics:Digital Transformation

by DJ Team, on May 5, 2020

Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what members of our audience are looking …

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Topics:Consumer Insights

by DJ Team, on May 5, 2020

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.” What this means is that even …

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Topics:Marketing Attribution

by DJ Team, on May 5, 2020

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the job. On one hand, marketing …

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Topics:Marketing Analytics

by Bridget Johnston, on May 4, 2020

This blog was written by Bridget Johnston, a contributing guest blogger from Pattern89. The way 2020 is unfolding is pretty different than what we expected. Despite social distancing, remote work, …

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Topics:Consumer Insights

by Robert Snipes, on May 1, 2020

This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask “but why?”, others would …

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Topics:Consumer Insights

by Cole Geitner, on May 1, 2020

There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the performance of your …

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Topics:Channel Optimization

by Cole Geitner, on May 1, 2020

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't necessarily a …

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Topics:Marketing Attribution

by Brittian Warner, on May 1, 2020

The future of data warehousing is changing, fast. Technology is giving us the ability to move quicker and accomplish things we could never imagine before. But is our modern data …

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by Cameron McAllister, on May 1, 2020

Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new prospects and potential customers, but each channel …

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Topics:Channel Optimization

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From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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