DemandJump Blog

A multi-touch attribution model recognizes the many interactions a consumer has with a business on different platforms along their customer journey and assigns the credit accordingly across those touchpoints. By …

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram. A multi-touch attribution …

Multi-touch attribution platforms must account for the many mobile devices and apps used by today’s digital consumers. Tracking the customer journey from initial interaction across multiple touchpoints on various mobile …

A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads through digital content marketing. But …

Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to move forward. One …

Utilizing SEO keywords in written content is as much of an art form as it is a science. When used correctly, keyword terms help your content rank for online searches …

70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on written content that brings audiences insights …

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However, as MarTech tools become more accessible to …

Want free consumer insights specific to your industry? Click here. Transcript: I won’t bore everyone with my background but I'll point out a couple quick highlights just to set the …

Trusted partners assist with creating strategies that leverage digital technologies with market intelligence, scalability, and simplicity, while providing digital transformation examples and insights for a successful implementation. What is needed …

Creating a digital transformation framework requires focusing on the four pillars of digital transformation strategy: business process, business model, domain and culture. By revolutionizing those key business factions, companies of …

Digital transformation, or leveraging data and technology to inform and improve business operations, helps savvy marketers reach their targets at a lower cost per acquisition and improve the customer experience …

Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what members of our audience are looking …

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.” What this means is that even …

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the job. On one hand, marketing …

This blog was written by Bridget Johnston, a contributing guest blogger from Pattern89. The way 2020 is unfolding is pretty different than what we expected. Despite social distancing, remote work, …

This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask “but why?”, others would …

There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the performance of your …

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't necessarily a …

The future of data warehousing is changing, fast. Technology is giving us the ability to move quicker and accomplish things we could never imagine before. But is our modern data …

Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new prospects and potential customers, but each channel …