Blog
What Is Mobile Attribution?
May 29, 2020 •DJ Team
Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and...
Read MoreHow Does an SEO Content Strategy Work?
May 29, 2020 •DJ Team
A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain...
Read MoreWhat Are the Top Three SEO Strategies?
May 22, 2020 •DJ Team
Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to...
Read MoreSEO Content Writing Tips for Beginners
May 22, 2020 •DJ Team
70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on...
Read MoreDigital Transformation Success Stories
May 21, 2020 •DJ Team
With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it....
Read MoreMarketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what...
Read MoreUnderstanding ROI at Every Step of the Funnel
May 5, 2020 •DJ Team
In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.”...
Read MoreData, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the...
Read MoreHow Sales and Marketing Work Together
May 1, 2020 •Robert Snipes
This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask...
Read MoreHow to Optimize a Digital Campaign
May 1, 2020 •Cole Geitner
There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...
Read MoreWhich Attribution Model to Use
May 1, 2020 •Cole Geitner
With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...
Read MoreAre Data Warehouses Still Relevant?
May 1, 2020 •Brittian Warner
The future of data warehousing is changing, fast. Technology is giving us the ability to move quicker and accomplish things we could never imagine...
Read MoreWhat is Channel Optimization?
May 1, 2020 •Cameron McAllister
Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new...
Read More