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What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

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Producing quality content is a great way to reach your target audience, but is very time consuming. It is important to ensure the content you are...

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Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention....

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For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,”...

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If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are...

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Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

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In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

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Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex...

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Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information...

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My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I...

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When it comes to success in marketing, you need to be creative, but you also need to ensure you're achieving a positive ROI. That can be easier...

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Whoever said, “Don’t sweat the small stuff,” clearly wasn’t involved in digital marketing. Ensuring that the content you create for your website...

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Once you’ve finally conceptualized, written, and published content on your website, it may feel easy to pat yourself on the back and call it a...

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Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but...

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Keyword research is a process of finding out what terms people use to search for products and brands like yours online. Whether you’re marketing a...

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Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline...

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About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their...

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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

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