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by Cole Geitner, on July 31, 2020

What is Lead Source Attribution? Before diving into lead source attribution specifically, let's quickly define marketing attribution as an overarching topic. Attribution is the process of assigning credit of a …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionLead Generation

by Zach Treon, on July 31, 2020

Producing quality content is a great way to reach your target audience, but is very time consuming. It is important to ensure the content you are spending valuable time on …

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Topics:Digital TransformationConsumer InsightsContent MarketingCompetitor Analysis

by DJ Team, on July 24, 2020

Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website content, white papers, …

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Topics:Digital TransformationConsumer InsightsSearch MarketingContent Marketing

by DJ Team, on July 24, 2020

Understanding the Importance of SEO Keyword Research Keyword research is the first step of successful SEO marketing. When you’re plugged in to the online behaviors of consumers, it’s much easier …

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Topics:Digital TransformationConsumer InsightsOrganic SearchMarketing AttributionContent Marketing

by DJ Team, on July 24, 2020

For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but like so many …

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Topics:Digital TransformationConsumer InsightsSearch MarketingOrganic SearchContent MarketingChannel Optimization

by DJ Team, on July 24, 2020

If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are targeting and ranking for. This helps …

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Topics:Digital TransformationConsumer InsightsSearch MarketingOrganic SearchMarket Intelligence

by DJ Team, on July 24, 2020

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase. When you start to look …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsOrganic SearchMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 24, 2020

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads, keywords, and landing pages are …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 17, 2020

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than the just marketing language. While there is a …

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Topics:Paid SearchDigital TransformationSearch MarketingMarketing AttributionAttribution Tracking

by Cole Geitner, on July 16, 2020

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for marketers that tells the entire …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsSearch MarketingMarketing Attribution

by Zach Treon, on July 16, 2020

My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I am going to share …

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Topics:Paid SearchDigital TransformationConsumer InsightsMarketing AnalyticsSearch MarketingMarketing AttributionContent Marketing

by DJ Team, on July 10, 2020

What is a Lookback Window? When it comes to success in marketing, you need to be creative, but you also need to ensure you're achieving a positive ROI. That can …

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Topics:Marketing Attribution

by DJ Team, on July 7, 2020

Whoever said, “Don’t sweat the small stuff,” clearly wasn’t involved in digital marketing. Ensuring that the content you create for your website is seen by the right audience (and at …

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Topics:Consumer Insights

by DJ Team, on July 7, 2020

Once you’ve finally conceptualized, written, and published content on your website, it may feel easy to pat yourself on the back and call it a day. However, websites today function …

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Topics:Consumer Insights

by DJ Team, on July 7, 2020

Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but the details …

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Topics:Consumer Insights

by DJ Team, on July 7, 2020

Keyword research is a process of finding out what terms people use to search for products and brands like yours online. Whether you’re marketing a Fortune 500 company or your …

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Topics:Consumer Insights

by Cameron McAllister, on July 2, 2020

Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline outcomes. In practice, it allows marketers to quantify an …

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Topics:Marketing Attribution

by TJ Witham, on July 2, 2020

About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their core algorithm. These metrics, referred to as …

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Topics:Consumer Insights

by Cole Geitner, on July 2, 2020

Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying Last Click Attribution is not …

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Topics:Marketing Attribution

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From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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