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What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

Producing quality content is a great way to reach your target audience but is very time consuming. It is important to ensure the content you are...

Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website...

Understanding the Importance of SEO Keyword Research

Keyword research is the first step of successful SEO marketing. When you’re plugged in to the ...

For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but...

If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are...

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than...

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for...

Filter to Get to the Most Actionable Data

At DemandJump, we tend to err on the side of giving you more data, as opposed to less. Because of this, you...

When it comes to success in marketing, you need to be creative, but you also need to ensure you're achieving a positive ROI. That can be easier said...

Whoever said, “Don’t sweat the small stuff,” clearly wasn’t involved in digital marketing. Ensuring that the content you create for your website is...

Once you’ve finally conceptualized, written, and published content on your website, it may feel easy to pat yourself on the back and call it a day....

Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but the...

Keyword research is a process of finding out what terms people use to search for products and brands like yours online. Whether you’re marketing a...

About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their core...

Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...