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Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a...

As content marketers, we constantly need to stay ahead of the curve and produce content that meets readers where they are. While no one has a crystal...

Unique blog ideas aren’t always easy to come by. Maybe you are interested in an idea, but it’s not clearly relevant to your brand. Or, the high...

Did it ever occur to anyone that pamphlets, print media, and direct mail are also types of content marketing? While content marketing has become a...

For successful content marketing, there are few things more important than creating a thorough content plan. Putting in preparation and foresight can...

From one year to the next, sales will certainly vary. Sometimes it will be so slight you barely notice and other times it will be so dramatic that it...

Keywords and keyword selection are the foundation of your SEO strategy. The keywords you focus on are not only the most important piece of your SEO...

Keywords are essential to ranking higher in Google search results. Keywords drive content creation and are ways for Google’s search algorithms to...

As a marketer, you understand that it's important to enjoy a positive ROI on your efforts, but how do you know when you're succeeding? Where are...

Forecasting is an important component in business success. While you can build a business without this type of analysis in your decision making, you...

In this article we will define DJ Score and show you how it can be used alongside or in replacement of Search Volume.