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Connecting with your audience is key to developing your brand and establishing visible authenticity with potential new audiences, which grows your...

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Every major business—and a lot of the minor ones too—are producing content on an almost daily basis. Where is it all coming from? In a lot of cases,...

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Define your brand’s key message.

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What are the top 5 content marketing strategies that you can incorporate into your business? Check out these content marketing ideas and see how they...

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Effective content marketing blog strategies are built with intention. They are fueled by two essential drivers: your need to attract business, and...

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The digital marketing arena can be aggressive and at times difficult to traverse. It's easy to spend hours researching your audiences, noting...

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It’s not uncommon to outsource some of your marketing help. It’s a full-time job for most people, and when you’re trying to run a business—or run the...

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What is a Content Strategy?

November 25, 2020 DJ Team

Connection with your brand’s marketing audiences is dependent on the quality of the content you produce. Make the right rhetorical decisions—develop...

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In the marketing world, there are many types of agencies, and each is structured differently. Depending on that structure, they may offer varying...

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Today’s marketer looks a little different than they did half a century ago. If you were to ask a marketer in the 70s what they thought marketing...

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You can create content to your heart’s content, but you need two things in order to make sure you’re building a successful plan.

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If you’ve paid attention to the world of marketing over the last 10 years or so, you’ve heard “content” a lot. “Content is king” is regularly thrown...

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Digital marketing is all about connecting with your audiences on the internet. One of the best ways marketers have found to communicate with their...

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Marketers wading through the waves of digital marketing opportunities are faced with a very real challenge of building successful, results-driven...

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For marketers entering the digital arena fresh-faced and ready to explore the number of ways they can provide valuable content to potential...

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Content marketing blogs have the capability to bring in new and repeat customers alike to any business’ website. That makes them a pivotal component...

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Usually as we look back over the trends that defined the past 12 months, there's a little bit of suspense or surprise in what might make the list....

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Have you ever looked at another human being and wondered, “What is going on inside their head?” The idea of reading someone’s mind is certainly an...

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Marketing strategies are all about customer engagement, plain and simple. You’ve mastered your brand and spent months researching consumer needs and...

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A market trend is anything that alters the market your company operates in. This could be something as far-reaching as artificial intelligence...

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Mobile devices have surpassed every other device, including television, as the primary medium where Americans spend their time and attention. Apps...

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Digital marketing is a strategy where many roads all lead customers to the same destination. Whether it’s social media, email, or paid search ads,...

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