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Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message behind...

What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine for...

Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency....

Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...

Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...

Blogs, videos, form-walled whitepapers, infographics—content marketing takes many forms. What brings them together, however, is how they each work to...

When looking at marketing techniques, it’s easy to get swept up in all the buzz around content marketing. The real question is if the touted benefits...

Digital content marketing looks a little different than your grandpa’s newspaper advertisement. Sure, traditional forms of marketing still carry...

Content Marketing is a thriving, dynamic field that changes year over year with new opportunities, new trends, and innovative ways to use technology...

Connecting with new audiences on social media platforms isn’t new—but its effectiveness hasn’t been blunted over time. Anything but. Social media...

One of the age old marketing questions is, “Is social media a type of content marketing?” The answer is unequivocally yes. In addition to the content...

In the next few years, we’re going to see many businesses investing heavily in content—and other, smaller businesses using it to whatever degree they...

It should come as no surprise to anyone that good marketing often comes from good writing. From blog writing to video scripts to ebooks to case...

A content marketer is tasked with the role of playing mediator between the business they represent and the interests of a specific audience—and...

Building and distributing engaging content to an online audience can be intimidating. When you consider all of the forces at play, like who makes up...

In today’s job market, it can be difficult to find employment in any industry—but luckily there are plenty of entry level jobs to help you find a...

Imagine you’re a business owner in the 1950s. You’ve decided to invest in a new billboard on a busy street in town promoting your drug store. It came...

Measuring digital marketing effectiveness has become something of a double-edged sword. On the one hand, marketers have access to more reliable data...

2020 was a long, strange year. The COVID-19 pandemic shut down many small businesses and forced many others to pivot quickly to work-from-home...

So, you’ve been creating content like crazy. You’re writing blogs. Making videos. Designing beautiful infographics. You’ve stockpiled your content,...

Marketing is a wild world, isn’t it? Whether you’re a pro who does it every day, or a business owner who’s trying to manage it all by yourself, the...

We’ve all witnessed it—when a content marketing strategy clicks on a large scale, creating long-lasting opportunities and growth for a business...

Every great coach has a tried and tested playbook. It’s what puts their unique strengths together to put their best opportunity forward at victory....

When we consider that some 72% of marketers say content creation is one of their most effective SEO tactics, we gain an understanding of just how...

2020. Four numeric characters representing a difficult, strange, and surprising time in our lives—and a year when content took on new importance....

Great content marketing establishes a direct link between the interest of your audience and the reason you started your business—a connection point...

Social media is probably the top form of content marketing—yet it’s all-too-often overlooked as the essential component of an effective content...

Content marketing is chock full of buzzwords and lingo that can be hard to understand. Let’s take a look at content categories, also referred to as...

Simply put, a content marketing channel is the place where you post your content. You’ve done the hard work of creating a diverse mix of quality...

Diving into the world of content marketing can be confusing, with so much information floating around. If you want to get started building out a...

As COVID-19 forced many brands to re-strategize how they’ll market to their audiences, 2020 quickly proved to be a big year for digital marketers...

There’s a question that artists have been asking for eons: how do you put a price on creativity? Well, some of those artists (and writers and...

The first step to creating online content is deciding what type of online content you’re going to create! With so many types of content creation out...

If you’re not immersed in it every day, the wide world of marketing can feel endless—even intimidating. Especially since digital marketing has hit...

Content marketing is the sum of its parts—it’s successful only when the actual content is cohesive, engaging, and leads to a greater message that’s...

Content marketing is an essential component to a modern marketing strategy for brands all over the world. Playing by the rules of digital spaces and...

Content marketing strategy today has no paint-by-the-number formula to reach your targeted audience. Each business has a unique story to tell—a...

Compared to traditional marketing, content marketing can often feel like a lot of effort and it can be difficult to see the results immediately. In...

Digital marketing now encompasses so much of how a business connects with current and potential consumers. The reason for this is simple: more people...

Content writing is a staple of marketing. Without content, there would be less communication with your audience, which means fewer leads and less...

As a small business owner, you may find yourself wearing many hats—and some may be more comfortable than others. Content marketing can bring you huge...

Content marketing has quickly become the go-to plan of attack for many modern marketers seeking to connect with their audiences and build a growing...

Content marketing gets confused with a lot of other communication avenues for businesses. Tell someone you’re a content marketer, and you might hear...

The process of online content creation involves more than simply sending pieces of content into the void. The content creation purpose involves...

Creating a content marketing plan can be a daunting task for many marketers. Often the question is asked, “how do you plan your content?” The first...

Marketing online can often leave marketers feeling like they’re being left in the dust of the Wild West by big business. It’s true, without a good...

Have you ever tried to watch a 3D movie without the glasses? Not only does it cause a headache, it’s hard to know exactly what is going on. While the...

From 2017 to 2019, marketing spending in the U.S. rose by over $6 million. 25% of this spending is related to media placement! Whether it’s...

Since email became offered for free to the general public in the mid-to late-1990s, it has become a central part of the way we communicate. Back...

Machine learning is a term you’ve certainly heard, but could you answer a trivia question about it? Most people would not be able to define machine...

Have you ever gotten less credit for something than you deserve? Whether this question calls to mind a group project from college, getting passed...

If you’re reading this article, there’s a really good chance you typed a phrase like “What are the Different Types of Buyers?” or “4 types of buyers”...

The importance of content creation in business is the importance of the competitive edge. Content is what makes your company stand out from the rest,...

How do you write a marketing plan? What makes a marketing plan “good” or “bad?” When you sit down to make your content marketing plan, these are...

Content Marketing isn’t a new buzzword, but the amount of attention it gets only grows. With modern marketers increasing their focus on digital...

There’s a wide, wide world of marketing out there. And if you’re new to it, don’t operate in it, or simply don’t keep up as well as you might like,...

You may find yourself asking, “What is content marketing, and why is it important?”

Content marketing is often talked about and is easy to dismiss as the latest buzzword or trend. However, looking at the changing digital landscape,...

Reaching your online audiences can mean putting together a long list of content meant to garner their attention. As today’s consumer looks to the...

Writing a content marketing plan can seem intimidating and difficult, especially if writing doesn’t come easily to you. However, creating this vital...