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Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message...

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There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend...

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What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine...

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Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing...

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Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...

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Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...

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Blogs, videos, form-walled whitepapers, infographics—content marketing takes many forms. What brings them together, however, is how they each work...

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When looking at marketing techniques, it’s easy to get swept up in all the buzz around content marketing. The real question is if the touted...

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Digital content marketing looks a little different than your grandpa’s newspaper advertisement. Sure, traditional forms of marketing still carry...

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Content Marketing is a thriving, dynamic field that changes year over year with new opportunities, new trends, and innovative ways to use...

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Connecting with new audiences on social media platforms isn’t new—but its effectiveness hasn’t been blunted over time. Anything but. Social media...

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One of the age old marketing questions is, “Is social media a type of content marketing?” The answer is unequivocally yes. In addition to the...

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In the next few years, we’re going to see many businesses investing heavily in content—and other, smaller businesses using it to whatever degree...

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It should come as no surprise to anyone that good marketing often comes from good writing. From blog writing to video scripts to ebooks to case...

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A content marketer is tasked with the role of playing mediator between the business they represent and the interests of a specific audience—and...

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Building and distributing engaging content to an online audience can be intimidating. When you consider all of the forces at play, like who makes...

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In today’s job market, it can be difficult to find employment in any industry—but luckily there are plenty of entry level jobs to help you find a...

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Imagine you’re a business owner in the 1950s. You’ve decided to invest in a new billboard on a busy street in town promoting your drug store. It...

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Measuring digital marketing effectiveness has become something of a double-edged sword. On the one hand, marketers have access to more reliable...

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2020 was a long, strange year. The COVID-19 pandemic shut down many small businesses and forced many others to pivot quickly to work-from-home...

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So, you’ve been creating content like crazy. You’re writing blogs. Making videos. Designing up beautiful infographics. You’ve stockpiled it, and...

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Marketing is a wild world, isn’t it? Whether you’re a pro who does it every day, or a business owner who’s trying to  manage it all by yourself,...

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We’ve all witnessed it—when a content marketing strategy clicks on a large scale, creating long-lasting opportunities and growth for their...

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Every great coach has a tried and tested playbook. It’s what puts their unique strengths together to put their best opportunity forward at...

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When we consider that some 72% of marketers say content creation is one of their most effective SEO tactics, we gain an understanding of just how...

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2020. Four numeric characters representing a difficult, strange, and surprising time in our lives—and a year when content took on new importance....

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Great content marketing establishes a direct link between the interest of your audience and the reason you started your business—a connection...

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What are Content Categories?

December 18, 2020 DJ Team

Content marketing is chock full of buzzwords and lingo that can be hard to understand. Let’s take a look at content categories, also referred to...

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Simply put, a content marketing channel is the place where you post your content. You’ve done the hard work of creating a diverse mix of quality...

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Diving into the world of content marketing can be confusing, with so much information floating around. If you want to get started building out a...

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As COVID-19 forced many brands to restrategize how they’ll market to their audiences, 2020 quickly proved to be a big year for digital marketers...
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Curating and distributing valuable content is the backbone of many brands’ core digital marketing strategy, implementing campaigns that seek to...
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In the world of content marketing , video and image-based content continues to rise in popularity—but nothing has dethroned written content as...
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There’s a question that artists have been asking for eons: how do you put a price on creativity? Well, some of those artists (and writers and...

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The first step to creating online content is deciding what type of online content you’re going to create! With so many types of content creation ...
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If you’re not immersed in it every day, the wide world of marketing can feel endless—even intimidating. Especially since digital marketing has hit...

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Content marketing is the sum of its parts—it’s successful only when the actual content is cohesive, engaging, and leads to a greater message...

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Content marketing is an essential component to a modern marketing strategy for brands all over the world. Playing by the rules of digital spaces...

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Content marketing strategy today has no paint-by-the-number formula to reach your targeted audience. Each business has a unique story to tell—a...

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Compared to traditional marketing, content marketing can often feel like a lot of effort and it can be difficult to see the results immediately....

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Digital marketing now encompasses so much of how a business connects with current and potential consumers. And the reason for this is simple: more...

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Types of Content Writing

December 10, 2020 DJ Team

How many types of content are there? The answer is, a lot. From Facebook posts to ebooks to newsletters to websites, content marketing can take...
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How To Start Content Writing

December 10, 2020 DJ Team

As a small business owner, you may find yourself wearing many hats—and some may be more comfortable than others. Content marketing can bring you...

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Content marketing has quickly become the go-to plan of attack for many modern marketers seeking to connect with their audiences and build a...

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Content Marketing gets confused with a lot of other communication avenues for businesses. So you’re essentially advertising, right? Wrong. So...

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We understand effective content online drives brand engagement for companies—and they’d be dead in the water if they ignored the importance of a...

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Marketing online can often leave marketers feeling like they’re being left in the dust of the Wild West by big business. It’s true, without a good...

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Have you ever tried to watch a 3D movie without the glasses? Not only does it cause a headache, it’s hard to know exactly what is going on. While...

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What Is Media Attribution?

December 8, 2020 DJ Team

From 2017 to 2019, marketing spending in the U.S. rose by over $6 million.  25% of this spending is related to media placement! Whether it’s...

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Since email became offered for free to the general public in the mid-to late-1990s, it has become a central part of the way we communicate. Back...

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Machine learning is a term you’ve certainly heard, but could you answer a trivia question about it? Most people would not be able to define...

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Have you ever gotten less credit for something than you deserve? Whether this question calls to mind a group project from college, getting passed...

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If you’re reading this article, there’s a really good chance you typed a phrase like “What are the Different Types of Buyers?” or “4 types of...

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What is content creation?

Simply put, content creation is the act of putting together information and then publishing it for others to see. Most...

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How do you write a marketing plan? What makes a marketing plan “good” or “bad?” When you sit down to make your content marketing plan, these are...

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Content Marketing isn’t a new buzzword, but the amount of attention it gets only grows. With modern marketers increasing their focus on digital...

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There’s a wide, wide world of marketing out there. And if you’re new to it, don’t operate in it, or simply don’t keep up as well as you might...

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You may find yourself asking, “what is content marketing, and why is it important?”

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Content marketing is often talked about and is easy to dismiss as the latest buzzword or trend. However, looking at the changing digital...

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Reaching your online audiences can mean putting together a long list of content meant to garner their attention. As today’s consumer looks to the...

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Writing a content marketing plan can seem intimidating and difficult, especially if writing doesn’t come easily to you. However, creating this...

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