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DemandJump Blog / Best Practices

by Jordan Ehrlich, on March 27, 2019

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer Journeys Are Cross-Channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across a …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 performance marketing strategies your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below. Asking …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Egan Montgomery, on March 5, 2019

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Best PracticesDemandJumpPaid SearchAffiliate MarketingDisplay Advertising

by Jordan Ehrlich, on January 8, 2019

Listen to this blog Ad Fraud & Programmatic Advertising Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door …

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Topics:Best PracticesDisplay Advertising

by Jordan Ehrlich, on August 21, 2018

In the modern world, agile is better than big. In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning” in the Harvard Business …

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Topics:Data ScienceBest PracticesCompetitive Intel

by Egan Montgomery, on August 1, 2018

How to survive Dreamforce 2018 Dreamforce is right around the corner, and that means marketers everywhere are starting to get ready for the biggest technology conference in the world. Conferences …

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Topics:Best PracticesEvents

by Jordan Ehrlich, on July 30, 2018

I learned a lot in business school. It shaped me into the (slightly more) practical thinker I (sometimes) am today. It gave me ways to communicate strategy and implement tactical …

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Topics:Best PracticesDisplay Advertising

by Jordan Ehrlich, on July 19, 2018

The short answer is probably. But let’s catch up and make sure we’re on the same page. So you’ve built your growth marketing team - your dedicated crew of customer …

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Topics:Best PracticesDemandJumpCompetitive IntelPaid SearchDisplay Advertising

by Jordan Ehrlich, on July 17, 2018

Speak the language of your target audience - in person and on the internet. That’s the only way they will know what you sell. This sounds intuitive because marketing is …

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Topics:Best Practices

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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