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DemandJump Blog / Best Practices

by Jordan Ehrlich, on March 27, 2019

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer courneys are cross-channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Egan Montgomery, on March 5, 2019

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Best PracticesDemandJumpPaid SearchAffiliate MarketingDisplay Advertising

by Jordan Ehrlich, on January 8, 2019

Ad Fraud & Programmatic Advertising Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within …

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Topics:Best PracticesDisplay Advertising

by Jordan Ehrlich, on August 21, 2018

In the modern world, agile is better than big. In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning” in the Harvard Business …

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Topics:Data ScienceBest PracticesCompetitive Intel

by Egan Montgomery, on August 1, 2018

Dreamforce is right around the corner, and that means marketers everywhere are starting to get ready for the biggest technology conference in the world. Conferences (and Dreamforce in particular) are …

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Topics:Best PracticesEvents

by Jordan Ehrlich, on July 17, 2018

Speak the language of your target audience - in person and on the internet. That’s the only way they will know what you sell. This sounds intuitive because marketing is …

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Topics:Best Practices

by Dan Mochel, on February 28, 2018

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue. For decades, marketers have been unable to know precisely when and where …

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Topics:Best Practices

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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