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DemandJump Blog / Best Practices

by Jordan Ehrlich, on January 8, 2019

Listen to this blog Ad Fraud & Programmatic Advertising Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door …

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Topics:Display AdvertisingBest Practices

by Jordan Ehrlich, on August 21, 2018

In the modern world, agile is better than big. In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning” in the Harvard Business …

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Topics:Competitive IntelData ScienceBest Practices

by Egan Montgomery, on August 1, 2018

How to survive Dreamforce 2018 Dreamforce is right around the corner, and that means marketers everywhere are starting to get ready for the biggest technology conference in the world. Conferences …

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Topics:EventsBest Practices

by Jordan Ehrlich, on July 30, 2018

I learned a lot in business school. It shaped me into the (slightly more) practical thinker I (sometimes) am today. It gave me ways to communicate strategy and implement tactical …

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Topics:Display AdvertisingBest Practices

by Egan Montgomery, on July 23, 2018

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Best PracticesPaid SearchDisplay AdvertisingDemandJumpAffiliate Marketing

by Jordan Ehrlich, on July 19, 2018

The short answer is probably. But let’s catch up and make sure we’re on the same page. So you’ve built your growth marketing team - your dedicated crew of customer …

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Topics:Best PracticesPaid SearchDisplay AdvertisingCompetitive IntelDemandJump

by Jordan Ehrlich, on July 17, 2018

Speak the language of your target audience - in person and on the internet. That’s the only way they will know what you sell. This sounds intuitive because marketing is …

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Topics:Best Practices

by Dan Mochel, on February 28, 2018

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue. For decades, marketers have been unable to know precisely when and where …

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Topics:Best Practices