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DemandJump Blog / Display Advertising

by Jordan Ehrlich, on May 3, 2019

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

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Topics:Display Advertising

by Jordan Ehrlich, on April 3, 2019

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you name it. While this might sound …

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Topics:Paid SearchAffiliate MarketingDisplay Advertising

by Jordan Ehrlich, on March 27, 2019

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer courneys are cross-channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Egan Montgomery, on March 5, 2019

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Best PracticesDemandJumpPaid SearchAffiliate MarketingDisplay Advertising

by Jordan Ehrlich, on January 8, 2019

Ad Fraud & Programmatic Advertising Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within …

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Topics:Best PracticesDisplay Advertising

by Jordan Ehrlich, on December 17, 2018

Listen to this blog As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the …

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Topics:Display Advertising

by Egan Montgomery, on December 4, 2018

Egan: Hey everyone. Thanks for joining us for another flash briefing. My name is Egan Montgomery. I'm the director of marketing here at DemandJump, and today I have with me …

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Topics:Display Advertising

by Egan Montgomery, on November 16, 2018

A transcript from the recording is included below: Egan: Thank you for tuning into our flash briefing. My name is Egan Montgomery. I'm the director of marketing here at DemandJump …

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Topics:Paid SearchDisplay Advertising

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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