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Marketing Attribution Defined
Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...
Read MoreLet’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took...
Read MoreIn this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...
Read MoreWhat is Attribution: A Marketer’s Quick Guide
February 28, 2018 •Dan Mochel
One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.
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