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DemandJump Blog / Quality Score

by Jordan Ehrlich, on February 20, 2019

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …

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Topics:Paid SearchQuality Score

by Jordan Ehrlich, on February 17, 2019

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …

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Topics:Paid SearchQuality Score

by Jordan Ehrlich, on February 12, 2019

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …

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Topics:Paid SearchQuality Score

DemandJump Blog

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