Developing an SEO strategy is essential to boosting organic traffic. Whether you need an SEO plan template, free to use, or would like to build your strategy from scratch, there are a few things you should consider. In this blog we’re going to answer:
Let’s deep dive into SEO in marketing and how it impacts your search engine rankings.
In digital marketing, marketers use SEO tools and techniques to optimize their websites and drive organic traffic. The ultimate goal is to make your website more relevant and easily accessible to your target audience. With digital marketing, in particular, there are techniques you can use to boost your web pages to the top of search results on Google. For example, using high-value keywords throughout your written content will help audiences find your website, because these key terms are what your audience is actually searching for. But that’s just scratching the surface.
Using SEO means developing content that matters. Have you ever read a blog that never answers your question? What about long pieces of content that spin in circles without getting to the heart of what you searched? Unfortunately, it’s all too common for websites to grab your attention and not give you what you want. But SEO in digital marketing can help prevent that. Especially if you do it right. Even Google updated their algorithm to weed out unhelpful content!
But what is the right way? Let’s explore the different components of SEO in digital marketing and how you can implement them into your strategy.
At a high level, SEO can be broken down into five components: high-quality keywords, valuable content, content structure, on-page SEO, and off-page SEO.
There’s no doubt that Pillar-Based Marketing (PBM) is the best SEO marketing strategy you can use to boost your organic traffic. By structuring your content using Pillars, Sub-Pillars, and Supporting Blogs, you can create a cohesive group of content that boosts your authority with readers and Google. So what does a Pillar strategy look like? Let’s look at an SEO marketing strategy example using PBM:
First, you start with finding the topic that you want to rank for. Imagine an electronics company called HiFi Components. They want to focus on computer components. Does that seem like a broad topic? That’s good! The first piece of content they need to write is called a Pillar. It’s a comprehensive “ultimate guide”—with 3,000 words and ~20 keywords—that gives a broad overview of computer components, the history of computers, and how they’re used today. That’s a lot of information, but it serves as the end-all-be-all piece of content for your PBM strategy.
The second piece of content in the PBM strategy is called a Sub-Pillar. This piece of content is a bit more focused—like taking a clock from hours to minutes—and delves into the history of computers. How did computers come to be? When were the first personal computers released? All of these questions should be answered in 2,000 words with ~15 keywords. There should be three Sub-Pillars attached to a single Pillar because they’re more specific subjects within a single topic.
The last pieces of content to write are Supporting Blogs. There should be 12 in total, with three connected to each Sub-Pillar and three connected directly to the Pillar. In this case, Supporting Blogs answer very specific questions, like “What was the first personal computer available?” This is a very specific question, rather than the broad Pillar. Supporting Blogs answer the main question in 750 words—with 7-8 keywords.
At DemandJump, we’ve seen amazing success with Pillar-Based Marketing. It’s more than just a structure, it’s an entire search engine optimization marketing strategy, including keywords and content as the anchor points. With insights and the ability to create your own Pillar plan, our platform will help take your content to the top of Google search results, all while tracking your progress. You can also see where you stack up against competitors. The good news is, you can try it for free and experience just how powerful our platform is for your SEO digital marketing.
DemandJump's podcast, Page One or Bust!, discusses in great detail this methodology called Pillar-Based Marketing and how it is shifting the way people think about how to target their ideal customers where they are in their search journey. Check out the below clip from a previous episode, or listen to the full episode at this link.