DemandJump Blog

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay for …

What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the …

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then let ad networks place their ads on websites across the internet …

In this video, Egan Montgomery and Jordan Ehrlich from DemandJump discuss the marketing pains surfaced in eMarketer's article, "In-House Analytics Platforms Help Data-Obsessed Agencies." Check out this video for elaboration on the difficulties associated …

Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase …

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result …