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DemandJump Blog

by DJ Team, on April 9, 2020

One of the current buzzwords in business is digital transformation. Here at DemandJump we believe wholeheartedly in the importance of digital transformation as a way of transitioning into the future …

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Topics:Digital Transformation

by DJ Team, on April 9, 2020

What is Digital Marketing? Any beginners guide to digital marketing strategies should first define what this term refers to. A simple digital marketing definition would mention marketing that uses the …

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Topics:Marketing Management

by DJ Team, on April 9, 2020

In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution being one of them …

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Topics:Marketing Attribution

by DJ Team, on April 8, 2020

An insight in marketing refers to deriving meaningful information from marketing data. This data might tell a story regarding the ways consumers are engaging with your brand or illustrate which …

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Topics:Consumer Insights

by DJ Team, on April 8, 2020

Gain a competitive edge by analyzing real-time data to predict future consumer buying behavior and trends. If it feels like your company constantly plays catch-up when it comes to identifying …

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Topics:Consumer Insights

by DJ Team, on April 8, 2020

Closely examine the decision-making process of your current customers to better predict the type of lead most likely to convert into a sale, and how to target those particular consumers …

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Topics:Consumer Insights

by DJ Team, on April 6, 2020

Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform the organization’s go-to-market strategy. This research might …

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Topics:Consumer InsightsMarket Intelligence

by Robert Snipes, on April 3, 2020

I was at a marketing conference recently, and I was listening to one of the keynote speakers give their presentation. The speaker was sharing their daily struggles as a marketer …

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Topics:Marketing AnalyticsMarket IntelligenceMarketing Management

by Cole Geitner, on April 3, 2020

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped to each …

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Topics:Consumer InsightsMarketing AnalyticsMarketing Management

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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