DemandJump Blog

The term consumer insight refers to information about a specific segment of individuals that informs a company’s marketing strategy. Consumer insights are typically derived by analyzing data to see consumers …

Marketing analytics tools are software platforms that help marketers understand the health of their marketing campaigns. They may track a variety of key metrics including website traffic, page views, click …

Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting …

Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make …

Definition of Digital Transformation: Digital Transformation refers to a business's adoption of technology and innovation to improve the efficiency and effectiveness of their business operations. It can be a difficult …

Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a store or buying through a …

The above presentation was recorded at the Digital Transformation Conference held in Boston, MA in October 2019. There, Shawn Schwegman and Nicholas Wojdyla discussed how Cummins' used DemandJump's consumer behavior …

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

Right now marketers have more data and tools than they know what to do with, but they still aren’t getting the information they need to reach their target customer at …