DemandJump Blog

One of the current buzzwords in business is digital transformation. Here at DemandJump we believe wholeheartedly in the importance of digital transformation as a way of transitioning into the future …

What is Digital Marketing? Any beginners guide to digital marketing strategies should first define what this term refers to. A simple digital marketing definition would mention marketing that uses the …

In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution being one of them …

An insight in marketing refers to deriving meaningful information from marketing data. This data might tell a story regarding the ways consumers are engaging with your brand or illustrate which …

Gain a competitive edge by analyzing real-time data to predict future consumer buying behavior and trends. If it feels like your company constantly plays catch-up when it comes to identifying …

Closely examine the decision-making process of your current customers to better predict the type of lead most likely to convert into a sale, and how to target those particular consumers …

Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform the organization’s go-to-market strategy. This research might …

I was at a marketing conference recently, and I was listening to one of the keynote speakers give their presentation. The speaker was sharing their daily struggles as a marketer …

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped to each …