by Cameron McAllister, on July 2, 2020
Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline outcomes. In practice, it allows marketers to quantify an …
Read Storyby TJ Witham, on July 2, 2020
About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their core algorithm. These metrics, referred to as …
Read Storyby Cole Geitner, on July 2, 2020
Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying Last Click Attribution is not …
Read Storyby DJ Team, on June 25, 2020
Five Types of Consumers in Marketing Marketing strategies of the past have largely relied on a one-size-fits-all approach where the most important aspect was getting the message to as many …
Read Storyby DJ Team, on June 25, 2020
A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are linked. This …
Read Storyby DJ Team, on June 25, 2020
Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A custom attribution model takes into account a company’s unique product offerings and …
Read Storyby DJ Team, on June 25, 2020
By now, you probably know that you need fresh, valuable content on your website so the search engines will send people your way. That's a given. What's not a given, …
Read Storyby DJ Team, on May 29, 2020
A multi-touch attribution model recognizes the many interactions a consumer has with a business on different platforms along their customer journey and assigns the credit accordingly across those touchpoints. By …
Read Storyby DJ Team, on May 29, 2020
Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram. A multi-touch attribution …
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