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DemandJump Blog

by DJ Team, on February 18, 2020

The term consumer insight refers to information about a specific segment of individuals that informs a company’s marketing strategy. Consumer insights are typically derived by analyzing data to see consumers …

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Topics:Consumer Insights

by DJ Team, on February 18, 2020

Marketing analytics tools are software platforms that help marketers understand the health of their marketing campaigns. They may track a variety of key metrics including website traffic, page views, click …

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Topics:Marketing AnalyticsMarketing Operations

by Jordan Ehrlich, on January 24, 2020

Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting …

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Topics:Consumer InsightsMarketing Management

by DJ Team, on January 24, 2020

Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make …

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Topics:Consumer InsightsMarketing Management

by Jordan Ehrlich, on January 24, 2020

Definition of Digital Transformation: Digital Transformation refers to a business's adoption of technology and innovation to improve the efficiency and effectiveness of their business operations. It can be a difficult …

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Topics:Digital TransformationMarketing ManagementEnterprise

by DJ Team, on December 3, 2019

Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a store or buying through a …

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Topics:Digital TransformationMarketing ManagementEnterprise

by Jordan Ehrlich, on November 23, 2019

The above presentation was recorded at the Digital Transformation Conference held in Boston, MA in October 2019. There, Shawn Schwegman and Nicholas Wojdyla discussed how Cummins' used DemandJump's consumer behavior …

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Topics:Digital TransformationMarketing ManagementEnterprise

by Jordan Ehrlich, on November 6, 2019

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

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Topics:Marketing AnalyticsMarketing OperationsMarketing ManagementSocial Media MarketingMarketing Attribution

by Natalie Davis, on November 5, 2019

Right now marketers have more data and tools than they know what to do with, but they still aren’t getting the information they need to reach their target customer at …

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DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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