by Egan Montgomery, on March 5, 2019
Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …
Read Storyby Jordan Ehrlich, on February 20, 2019
What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …
Read Storyby Jordan Ehrlich, on February 17, 2019
What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …
Read Storyby Jordan Ehrlich, on February 12, 2019
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …
Read Storyby Jordan Ehrlich, on February 5, 2019
According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.” But here’s a better …
Read Storyby Egan Montgomery, on January 10, 2019
A transcript of the video is included below: Egan: Hey, everyone. This is Egan Montgomery, I am the Director of Marketing here at DemandJump, and we have another Flash Briefing …
Read Storyby Jordan Ehrlich, on January 8, 2019
Listen to this blog Ad Fraud & Programmatic Advertising Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door …
Read Storyby Jordan Ehrlich, on December 17, 2018
Listen to this blog As the rate of innovation increases Marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the …
Read Storyby Egan Montgomery, on December 10, 2018
This first dawned on me in September at Dreamforce. After 18 boxed meals, 10 trips to Blue Bottle, 6 packs of gum, a few too many beers, and at least …
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