DemandJump Blog

In this video, Cameron McAllister shares how he helped a DemandJump customer measure the ROI of a sponsored content campaign on BuzzFeed …

In this week's episode of Real Good Marketing, Brennan and Jordan discuss the synergies of SEM and SEO and how combining all your search data into one centralized view helps …

In this week's episode of Real Good Marketing, Brennan and Jordan discussed the synergies of SEM & SEO, and how combining all your search data into one place can help …

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay for …

What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the …

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then let ad networks place their ads on websites across the internet …

In this video, Egan Montgomery and Jordan Ehrlich from DemandJump discuss the marketing pains surfaced in eMarketer's article, "In-House Analytics Platforms Help Data-Obsessed Agencies." Check out this video for elaboration on the difficulties associated …