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DemandJump Blog

by Jordan Ehrlich, on November 6, 2019

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

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Topics:Traffic Cloud® Insights

by Natalie Davis, on November 5, 2019

Right now marketers have more data and tools than they know what to do with, but they still aren’t getting the information they need to reach their target customer at …

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Topics:DemandJump

by Jordan Ehrlich, on July 18, 2019

In this week's episode of Real Good Marketing, Brennan and Jordan discussed the synergies of SEM & SEO, and how combining all your search data into one place can help …

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Topics:Paid Search

by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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by Jordan Ehrlich, on June 3, 2019

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay …

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by Jordan Ehrlich, on May 10, 2019

What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the …

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by Jordan Ehrlich, on May 3, 2019

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

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Topics:Display Advertising

by Jordan Ehrlich, on April 19, 2019

Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase …

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by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

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DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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