by Jordan Ehrlich, on April 19, 2019
Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …
Read Storyby Jordan Ehrlich, on April 3, 2019
The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you name it. While this might sound …
Read Storyby Jordan Ehrlich, on March 27, 2019
This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer Journeys Are Cross-Channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across a …
Read Storyby Jordan Ehrlich, on March 21, 2019
In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …
Read Storyby Jordan Ehrlich, on March 14, 2019
The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such …
Read Storyby Egan Montgomery, on March 5, 2019
Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …
Read Storyby Jordan Ehrlich, on February 20, 2019
What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …
Read Storyby Jordan Ehrlich, on February 17, 2019
What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …
Read Storyby Jordan Ehrlich, on February 12, 2019
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …
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