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by Egan Montgomery, on November 16, 2018

A transcript from the recording is included below: Egan: Thank you for tuning into our flash briefing. My name is Egan Montgomery. I'm the director of marketing here at DemandJump …

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Topics:Display AdvertisingPaid Search

by Egan Montgomery, on November 13, 2018

Dear consumers, I have seen, in recent years, a growing and negative shift in the sentiment towards online ads and, more holistically, towards digital marketing. At the beginning, the internet …

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Topics:Display AdvertisingCompany UpdatesSave Consumers

by Jordan Ehrlich, on September 17, 2018

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys, Annoyed Annas, and Mistargeted Mikes …

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Topics:Display AdvertisingPaid Search

by Jordan Ehrlich, on September 10, 2018

Last week we touched on The terrible performance of today's display ads The low standard that digital marketers now accept as the norm But this week, I’d like to bring our …

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Topics:Display Advertising

by Jordan Ehrlich, on September 4, 2018

According to a 2018 SmartInsights report, the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost, 60% of mobile ad clicks are …

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Topics:Display Advertising

by Jordan Ehrlich, on August 21, 2018

In the modern world, agile is better than big. In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning” in the Harvard Business …

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Topics:Competitive IntelData ScienceBest Practices

by Jordan Ehrlich, on August 15, 2018

[This blog is inspired by an eBook we published analyzing Nordstrom's online holiday strategy - for more insights and takeaways, download the ebook here.] Why are we so excited about …

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Topics:Paid SearchCompetitive IntelTraffic Cloud® Insights

by Jordan Ehrlich, on August 7, 2018

How will GDPR and digital privacy impact online advertising? This summer’s hottest trend? Digital privacy. GDPR kicked down the door in late May, throwing Facebook and Google $8.8 billion in …

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Topics:Display AdvertisingData ScienceEvents

by Egan Montgomery, on August 1, 2018

How to survive Dreamforce 2018 Dreamforce is right around the corner, and that means marketers everywhere are starting to get ready for the biggest technology conference in the world. Conferences …

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Topics:EventsBest Practices