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by DJ Team, on June 25, 2020

A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are linked. This …

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Topics:Consumer Insights

by DJ Team, on June 25, 2020

Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A custom attribution model takes into account a company’s unique product offerings and …

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Topics:Marketing Attribution

by DJ Team, on June 25, 2020

By now, you probably know that you need fresh, valuable content on your website so the search engines will send people your way. That's a given. What's not a given, …

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Topics:Consumer Insights

by DJ Team, on May 29, 2020

A multi-touch attribution model recognizes the many interactions a consumer has with a business on different platforms along their customer journey and assigns the credit accordingly across those touchpoints. By …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram. A multi-touch attribution …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

Multi-touch attribution platforms must account for the many mobile devices and apps used by today’s digital consumers. Tracking the customer journey from initial interaction across multiple touchpoints on various mobile …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads through digital content marketing. But …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to move forward. One …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

Utilizing SEO keywords in written content is as much of an art form as it is a science. When used correctly, keyword terms help your content rank for online searches …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

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