DemandJump Blog

A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are linked. This …

Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A custom attribution model takes into account a company’s unique product offerings and …

By now, you probably know that you need fresh, valuable content on your website so the search engines will send people your way. That's a given. What's not a given, …

A multi-touch attribution model recognizes the many interactions a consumer has with a business on different platforms along their customer journey and assigns the credit accordingly across those touchpoints. By …

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram. A multi-touch attribution …

Multi-touch attribution platforms must account for the many mobile devices and apps used by today’s digital consumers. Tracking the customer journey from initial interaction across multiple touchpoints on various mobile …

A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads through digital content marketing. But …

Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to move forward. One …

Utilizing SEO keywords in written content is as much of an art form as it is a science. When used correctly, keyword terms help your content rank for online searches …