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Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However,...

Definition of Digital Transformation:

Digital Transformation refers to a business's adoption of technology and innovation to improve the efficiency...

Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a...

[This blog is inspired by an eBook we published analyzing Nordstrom's online holiday strategy - for more insights and takeaways, download the ebook ...

For the first ever Traffic Titans Report, DemandJump’s research team analyzed four brands that drive more than 1,000,000,000 annual visitors every...

Julie Lyle, the former CMO of Walmart, recently addressed an audience of ~250 CEO’s and CMO’s at the TCC Retail Showcase in the Louvre in Paris.

A few months back, Jeremy Waite, a strategic marketing evangelist at IBM, creatively showed an audience at Martech Europe that not all marketing...

Memorial Day will be here before you know – and with it, the barrage of eager shoppers flocking to every outdoor leisure sale under the sun.  

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