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DemandJump Blog / Marketing Management

by DJ Team, on April 16, 2020

Growing revenue is important to organizations throughout the world, yet there are infinite ways to achieve this elusive goal. Whether you're focused on attracting more customers or increasing the lifetime …

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Topics:Marketing AnalyticsMarketing Management

by DJ Team, on April 9, 2020

What is Digital Marketing? Any beginners guide to digital marketing strategies should first define what this term refers to. A simple digital marketing definition would mention marketing that uses the …

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Topics:Marketing Management

by Robert Snipes, on April 3, 2020

I was at a marketing conference recently, and I was listening to one of the keynote speakers give their presentation. The speaker was sharing their daily struggles as a marketer …

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Topics:Marketing AnalyticsMarket IntelligenceMarketing Management

by Cole Geitner, on April 3, 2020

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped to each …

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Topics:Consumer InsightsMarketing AnalyticsMarketing Management

by Cole Geitner, on April 3, 2020

What is Attribution in Digital Marketing? Marketing attribution refers to the science of analyzing marketing touch points leading to a website conversion or online purchase. It helps marketers identify the …

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Topics:Marketing ManagementMarketing Attribution

by DJ Team, on March 24, 2020

In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising efforts, this is a vitally important metric, so it …

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Topics:Marketing Management

by DJ Team, on March 23, 2020

Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are conscious of the activity or not. Google captures …

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Topics:Marketing Management

by DJ Team, on March 23, 2020

In the age of digital marketing, data has taken on an essential role in determining strategy. However, modern marketers are currently experiencing such a deluge of data that it's often …

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Topics:Marketing Management

by DJ Team, on March 23, 2020

68% of marketing professionals say that improving the measurability of their ROI is their top goal. If you can't measure it, you can't improve it, and you won't know if …

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Topics:Marketing Management

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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