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There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. One of the main differences in...

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In the world of content marketing, video and image-based content continues to rise in popularity—but nothing has dethroned written content as the...

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Learning more about your customer helps you create future marketing strategies that are more targeted, efficient, and have a greater chance of...

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Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...

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Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message behind...

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What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine for...

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Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency....

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Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...

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Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...

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Blogs, videos, form-walled whitepapers, infographics—content marketing takes many forms. What brings them together, however, is how they each work to...

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