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Marketers and business owners often turn to metrics such as open rates, bounce rates, and clickthrough rates to measure content quality. But is...

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If you’ve ever been a parent, sister, brother, uncle, aunt, or best friend, then you probably know your friends and family pretty well. You know...

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Let’s talk superheroes for a brief moment. Oliver Queen, also known as the Green Arrow, owns a quiver full of trick arrows, with each one designed...

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In order to climb the ladder of success for your business, you must know about your business’ competition. You have to know what your competitors...

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Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message...

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There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend...

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What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine...

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Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing...

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Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...

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Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...

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