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DemandJump Blog / Paid Search

by DJ Team, on July 24, 2020

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase. When you start to look …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsOrganic SearchMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 17, 2020

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than the just marketing language. While there is a …

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Topics:Paid SearchDigital TransformationSearch MarketingMarketing AttributionAttribution Tracking

by Cole Geitner, on July 16, 2020

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for marketers that tells the entire …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsSearch MarketingMarketing Attribution

by Zach Treon, on July 16, 2020

My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I am going to share …

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Topics:Paid SearchDigital TransformationConsumer InsightsMarketing AnalyticsSearch MarketingMarketing AttributionContent Marketing

by Jordan Ehrlich, on July 18, 2019

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance sitting right next to competitive intel so …

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Topics:Paid SearchMarketing AnalyticsMarketing OperationsSearch MarketingOrganic SearchMarket Intelligence

by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

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Topics:Paid SearchMarketing OperationsSearch MarketingMarketing ManagementProgrammatic Advertising

by Jordan Ehrlich, on February 20, 2019

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …

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Topics:Paid SearchSearch MarketingMarketing Management

by Jordan Ehrlich, on February 17, 2019

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …

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Topics:Paid SearchSearch Marketing

by Jordan Ehrlich, on February 12, 2019

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …

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Topics:Paid SearchSearch Marketing

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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