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DemandJump Blog / Paid Search

by Jordan Ehrlich, on July 18, 2019

In this week's episode of Real Good Marketing, Brennan and Jordan discussed the synergies of SEM & SEO, and how combining all your search data into one place can help …

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Topics:Paid Search

by Jordan Ehrlich, on April 3, 2019

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you name it. While this might sound …

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Topics:Paid SearchAffiliate MarketingDisplay Advertising

by Jordan Ehrlich, on March 27, 2019

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer Journeys Are Cross-Channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across a …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …

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Topics:Best PracticesPaid SearchDisplay Advertising

by Egan Montgomery, on March 5, 2019

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Best PracticesDemandJumpPaid SearchAffiliate MarketingDisplay Advertising

by Jordan Ehrlich, on February 20, 2019

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …

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Topics:Paid SearchQuality Score

by Jordan Ehrlich, on February 17, 2019

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …

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Topics:Paid SearchQuality Score

by Jordan Ehrlich, on February 12, 2019

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …

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Topics:Paid SearchQuality Score

by Jordan Ehrlich, on February 5, 2019

According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.” But here’s a better way …

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Topics:Paid Search

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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