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DemandJump Blog / Paid Search

by Jordan Ehrlich, on February 20, 2019

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …

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Topics:Quality ScorePaid Search

by Jordan Ehrlich, on February 17, 2019

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …

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Topics:Quality ScorePaid Search

by Jordan Ehrlich, on February 12, 2019

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …

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Topics:Paid SearchQuality Score

by Jordan Ehrlich, on February 5, 2019

According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.” But here’s a better …

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Topics:Paid Search

by Egan Montgomery, on January 10, 2019

A transcript of the video is included below: Egan: Hey, everyone. This is Egan Montgomery, I am the Director of Marketing here at DemandJump, and we have another Flash Briefing …

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Topics:Paid Search

by Egan Montgomery, on November 16, 2018

A transcript from the recording is included below: Egan: Thank you for tuning into our flash briefing. My name is Egan Montgomery. I'm the director of marketing here at DemandJump …

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Topics:Display AdvertisingPaid Search

by Jordan Ehrlich, on September 17, 2018

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys, Annoyed Annas, and Mistargeted Mikes …

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Topics:Display AdvertisingPaid Search

by Jordan Ehrlich, on August 15, 2018

[This blog is inspired by an eBook we published analyzing Nordstrom's online holiday strategy - for more insights and takeaways, download the ebook here.] Why are we so excited about …

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Topics:Paid SearchCompetitive IntelTraffic Cloud® Insights

by Egan Montgomery, on July 23, 2018

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all …

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Topics:Best PracticesPaid SearchDisplay AdvertisingDemandJumpAffiliate Marketing