Blog

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

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Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

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Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

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Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex...

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Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information...

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My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I...

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In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance...

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Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

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What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

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Ad Relevance

February 18, 2019 Jordan Ehrlich

What is ad relevance?

Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...

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