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DemandJump Blog / Paid Search

by Jordan Ehrlich, on July 18, 2019

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance sitting right next to competitive intel so …

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Topics:Paid SearchMarketing AnalyticsMarketing OperationsSearch MarketingOrganic SearchMarket Intelligence

by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

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Topics:Paid SearchMarketing OperationsSearch MarketingMarketing ManagementProgrammatic Advertising

by Jordan Ehrlich, on February 20, 2019

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …

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Topics:Paid SearchSearch MarketingMarketing Management

by Jordan Ehrlich, on February 17, 2019

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …

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Topics:Paid SearchSearch Marketing

by Jordan Ehrlich, on February 12, 2019

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …

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Topics:Paid SearchSearch Marketing

by Jordan Ehrlich, on February 5, 2019

According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.” But here’s a better way …

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Topics:Paid SearchSearch Marketing

by Egan Montgomery, on January 10, 2019

A transcript of the video is included below: Egan: Hey, everyone. This is Egan Montgomery, I am the Director of Marketing here at DemandJump, and we have another Flash Briefing …

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Topics:Paid SearchConsumer InsightsSearch Marketing

by Brennan Walker, on July 21, 2016

Part 1 and Part 2 looked at the basics to keywording, and Part 3 brings everything together. To get the best results Brennan recommends using DemandJump’s platform, Google AdWords, and …

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Topics:Paid SearchSearch MarketingOrganic SearchMarketing Management

by Brennan Walker, on July 14, 2016

Keywording is an important aspect of any strong content marketing strategy. Here at DemandJump, Brennan Walker, Marketing Analyst and Head Client Success Manager, frequently gets called upon to help clients build …

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Topics:Paid SearchSearch Marketing

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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