Blog
Apple is taking large measures to protect user’s data and activity in light of increasing privacy concerns. Users are becoming more protective of...
Read MoreWhat Is Attribution Rate?
February 12, 2021 •DJ Team
Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...
Read MoreWhat Are Multi Channel Funnels?
February 12, 2021 •DJ Team
Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...
Read MoreWhat is Fractional Attribution?
February 12, 2021 •DJ Team
If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...
Read MoreWhat Is the Most Common Attribution Model?
February 12, 2021 •DJ Team
Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...
Read MoreWhat Is View-Through Conversion Window?
February 11, 2021 •DJ Team
Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...
Read MorePipeline Performance Metrics Every Sales Team Should Be Tracking
September 30, 2020 •DJ Team
Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the...
Read MoreAttribution in Sales Forecasting: Increasing Forecast Accuracy
September 30, 2020 •DJ Team
Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.
Read MoreBeginner's Guide to Pipeline Coverage
September 30, 2020 •DJ Team
Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process...
Read MoreHow to Measure Offline Marketing
August 17, 2020 •Cameron McAllister
3 Steps to Measure Offline Marketing
Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the...
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