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Apple is taking large measures to protect user’s data and activity in light of increasing privacy concerns. Users are becoming more protective of...

Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...

Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the...

Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process...

3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the...