DemandJump Blog / Attribution Tracking

Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the importance of implementing pipeline marketing. Evaluating your …

Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period. Sales attribution is a critical part of using a …

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a sales and marketing pipeline. Turning a …

3 Steps to Measure Offline Marketing Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is, I don't know which …

Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely. Even as people …

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase. When you start to look …

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads, keywords, and landing pages are …

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than the just marketing language. While there is a …