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DemandJump Blog / Attribution Tracking

by DJ Team, on July 24, 2020

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase. When you start to look …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsOrganic SearchMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 24, 2020

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads, keywords, and landing pages are …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 17, 2020

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than the just marketing language. While there is a …

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Topics:Paid SearchDigital TransformationSearch MarketingMarketing AttributionAttribution Tracking

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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