Blog
A Guide to Attribution Technology
January 3, 2022 •DJ Team
Learning more about your customer helps you create future marketing strategies that are more targeted, efficient, and have a greater chance of...
Read MoreData-Driven Attribution Models: How and When To Use Them
January 3, 2022 •DJ Team
So, why are marketing attribution models important? Let’s discuss. Attribution models help marketers measure and track consumers’ responses to...
Read MoreApple is taking large measures to protect user’s data and activity in light of increasing privacy concerns. Users are becoming more protective of...
Read MoreWhat Is Attribution Rate?
February 12, 2021 •DJ Team
Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...
Read MoreWhat Are Multi Channel Funnels?
February 12, 2021 •DJ Team
Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...
Read MoreWhat is Fractional Attribution?
February 12, 2021 •DJ Team
If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...
Read MoreWhat Is the Most Common Attribution Model?
February 12, 2021 •DJ Team
Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...
Read MoreWhat Is View-Through Conversion Window?
February 11, 2021 •DJ Team
Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...
Read MorePipeline Performance Metrics Every Sales Team Should Be Tracking
September 30, 2020 •DJ Team
Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the...
Read MoreAttribution in Sales Forecasting: Increasing Forecast Accuracy
September 30, 2020 •DJ Team
Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.
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