Blog
Pipeline Performance Metrics Every Sales Team Should Be Tracking
September 30, 2020 •DJ Team
Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the...
Read MoreAttribution in Sales Forecasting: Increasing Forecast Accuracy
September 30, 2020 •DJ Team
Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.
Read MoreBeginner's Guide to Pipeline Coverage
September 30, 2020 •DJ Team
Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process...
Read MoreHow to Measure Offline Marketing
August 17, 2020 •Cameron McAllister
3 Steps to Measure Offline Marketing
Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the...
Read MoreMeasuring Marketing Effectiveness in 2020
August 17, 2020 •Cole Geitner
Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely.Even...
Read MoreChallenges of Multi Touch Attribution
July 24, 2020 •DJ Team
Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....
Read MoreHow Do You Make an Attribution Model?
July 24, 2020 •DJ Team
In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...
Read MoreWhat is Attribution Tracking?
July 17, 2020 •DJ Team
Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex...
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