Blog

Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the...

Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process...

3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the...

Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely.Even...

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex...