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DemandJump Blog / Search Marketing

by DJ Team, on May 29, 2020

A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads through digital content marketing. But …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to move forward. One …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

Utilizing SEO keywords in written content is as much of an art form as it is a science. When used correctly, keyword terms help your content rank for online searches …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by DJ Team, on May 22, 2020

70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on written content that brings audiences insights …

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Topics:Consumer InsightsSearch MarketingOrganic SearchContent Marketing

by Billy Krawzak, on April 3, 2020

In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it takes months to see …

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Topics:Search MarketingOrganic Search

by Jordan Ehrlich, on July 18, 2019

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance sitting right next to competitive intel so …

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Topics:Paid SearchMarketing AnalyticsMarketing OperationsSearch MarketingOrganic SearchMarket Intelligence

by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

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Topics:Paid SearchMarketing OperationsSearch MarketingMarketing ManagementProgrammatic Advertising

by Jordan Ehrlich, on February 20, 2019

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …

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Topics:Paid SearchSearch MarketingMarketing Management

by Jordan Ehrlich, on February 17, 2019

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …

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Topics:Paid SearchSearch Marketing

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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