<img src="https://ws.zoominfo.com/pixel/N2deLATxtbYo8MgK8RK2" width="1" height="1" style="display: none;">
Log In
Demo

Subscribe to content updates

Sign up to receive updates on new content and company news.

DemandJump Blog / Search Marketing

by Jordan Ehrlich, on July 18, 2019

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance sitting right next to competitive intel so …

Read Story
Topics:Paid SearchMarketing AnalyticsMarketing OperationsSearch MarketingOrganic SearchMarket Intelligence

by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

Read Story
Topics:Paid SearchMarketing OperationsSearch MarketingMarketing ManagementProgrammatic Advertising

by Jordan Ehrlich, on February 20, 2019

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …

Read Story
Topics:Paid SearchSearch MarketingMarketing Management

by Jordan Ehrlich, on February 17, 2019

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …

Read Story
Topics:Paid SearchSearch Marketing

by Jordan Ehrlich, on February 12, 2019

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this …

Read Story
Topics:Paid SearchSearch Marketing

by Jordan Ehrlich, on February 5, 2019

According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.” But here’s a better way …

Read Story
Topics:Paid SearchSearch Marketing

by Egan Montgomery, on January 10, 2019

A transcript of the video is included below: Egan: Hey, everyone. This is Egan Montgomery, I am the Director of Marketing here at DemandJump, and we have another Flash Briefing …

Read Story
Topics:Paid SearchConsumer InsightsSearch Marketing

by Jordan Ehrlich, on July 17, 2018

Speak the language of your target audience - in person and on the internet. That’s the only way they will know what you sell. This sounds intuitive because marketing is …

Read Story
Topics:Search Marketing

by Egan Montgomery, on February 21, 2017

A few months back, Jeremy Waite, a strategic marketing evangelist at IBM, creatively showed an audience at Martech Europe that not all marketing clouds are the same. He loaded social …

Read Story
Topics:Marketing AnalyticsSearch MarketingMarket IntelligenceMarketing ManagementEnterprise

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

Request Consumer Behavior Insights Report

Customer Experience Update