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DemandJump Blog / Search Marketing

by Cole Geitner, on August 17, 2020

Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely. Even as people …

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Topics:Search MarketingMarketing AttributionChannel OptimizationAttribution Tracking

by Cole Geitner, on July 31, 2020

What is Lead Source Attribution? Before diving into lead source attribution specifically, let's quickly define marketing attribution as an overarching topic. Attribution is the process of assigning credit of a …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionLead Generation

by DJ Team, on July 24, 2020

Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website content, white papers, …

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Topics:Digital TransformationConsumer InsightsSearch MarketingContent Marketing

by DJ Team, on July 24, 2020

For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but like so many …

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Topics:Digital TransformationConsumer InsightsSearch MarketingOrganic SearchContent MarketingChannel Optimization

by DJ Team, on July 24, 2020

If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are targeting and ranking for. This helps …

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Topics:Digital TransformationConsumer InsightsSearch MarketingOrganic SearchMarket Intelligence

by DJ Team, on July 24, 2020

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads, keywords, and landing pages are …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 17, 2020

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than the just marketing language. While there is a …

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Topics:Paid SearchDigital TransformationSearch MarketingMarketing AttributionAttribution Tracking

by Cole Geitner, on July 16, 2020

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for marketers that tells the entire …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsSearch MarketingMarketing Attribution

by Zach Treon, on July 16, 2020

My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I am going to share …

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Topics:Paid SearchDigital TransformationConsumer InsightsMarketing AnalyticsSearch MarketingMarketing AttributionContent Marketing

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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