by DJ Team, on February 18, 2020
The term consumer insight refers to information about a specific segment of individuals that informs a company’s marketing strategy. Consumer insights are typically derived by analyzing data to see consumers …
Read Storyby Jordan Ehrlich, on January 24, 2020
Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting …
Read Storyby DJ Team, on January 24, 2020
Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make …
Read Storyby Jordan Ehrlich, on May 3, 2019
Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …
Read Storyby Jordan Ehrlich, on March 27, 2019
This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer courneys are cross-channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across …
Read Storyby Jordan Ehrlich, on March 21, 2019
In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …
Read Storyby Egan Montgomery, on January 10, 2019
A transcript of the video is included below: Egan: Hey, everyone. This is Egan Montgomery, I am the Director of Marketing here at DemandJump, and we have another Flash Briefing …
Read Storyby Jordan Ehrlich, on December 17, 2018
Listen to this blog As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the …
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