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DemandJump Blog / Consumer Insights

by DJ Team, on February 18, 2020

The term consumer insight refers to information about a specific segment of individuals that informs a company’s marketing strategy. Consumer insights are typically derived by analyzing data to see consumers …

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Topics:Consumer Insights

by Jordan Ehrlich, on January 24, 2020

Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting …

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Topics:Consumer InsightsMarketing Management

by DJ Team, on January 24, 2020

Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make …

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Topics:Consumer InsightsMarketing Management

by Jordan Ehrlich, on May 3, 2019

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsProgrammatic Advertising

by Jordan Ehrlich, on March 27, 2019

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer courneys are cross-channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsMarketing Management

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Egan Montgomery, on January 10, 2019

A transcript of the video is included below: Egan: Hey, everyone. This is Egan Montgomery, I am the Director of Marketing here at DemandJump, and we have another Flash Briefing …

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Topics:Paid SearchConsumer InsightsSearch Marketing

by Jordan Ehrlich, on December 17, 2018

Listen to this blog As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the …

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Topics:Consumer InsightsMarketing OperationsProgrammatic Advertising

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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