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DJ Team

Recent Posts by DJ Team:

by DJ Team, on April 6, 2020

Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform the organization’s go-to-market strategy. This research might …

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Topics:Consumer InsightsMarket Intelligence

by DJ Team, on March 27, 2020

Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take before taking the …

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by DJ Team, on March 27, 2020

The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity in the early 20th Century to …

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Topics:Marketing Attribution

by DJ Team, on March 26, 2020

Get Free Insights On Your Customer's Online Journey Today To get consumer insights around any topic or phrase, simply fill out the form on the right or click here to …

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Topics:Consumer Insights

by DJ Team, on March 25, 2020

A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand it?” But like so many …

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Topics:Marketing Attribution

by DJ Team, on March 25, 2020

In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept the changing ways of the business landscape. Some …

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Topics:Digital Transformation

by DJ Team, on March 24, 2020

In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising efforts, this is a vitally important metric, so it …

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Topics:Marketing Management

by DJ Team, on March 23, 2020

Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are conscious of the activity or not. Google captures …

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Topics:Marketing Management

by DJ Team, on March 23, 2020

In the age of digital marketing, data has taken on an essential role in determining strategy. However, modern marketers are currently experiencing such a deluge of data that it's often …

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Topics:Marketing Management

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