DemandJump Blog / Programmatic Advertising

Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target audience stay in business, and those who don’t …

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

Ad Fraud & Programmatic Advertising Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within …

Listen to this blog As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the …

Egan: Hey everyone. Thanks for joining us for another flash briefing. My name is Egan Montgomery. I'm the director of marketing here at DemandJump, and today I have with me …

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys, Annoyed Annas, and Mistargeted Mikes …

Last week we touched on The terrible performance of today's display ads The low standard that digital marketers now accept as the norm But this week, I’d like to bring our …

According to a 2018 SmartInsights report, the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost, 60% of mobile ad clicks are …