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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

Ad Fraud & Programmatic Advertising

Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences...

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As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories...

Last week we touched on

• The terrible performance of today's display ads
• The low standard that digital marketers now accept as the norm

According to a 2018 SmartInsights report,the average click-through rate across all ad formats and display ads online is just 0.05%. And according...

Real results backed by cold hard data. Display and remarketing has finally met it's better half. Tune in to learn how you can double your results...