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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

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Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

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Ad Fraud & Programmatic Advertising

Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences...

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As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

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Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories...

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Last week we touched on

  • The terrible performance of today's display ads
  • The low standard that digital marketers now accept as the norm
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According to a 2018 SmartInsights report,the average click-through rate across all ad formats and display ads online is just 0.05%. And according...

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Real results backed by cold hard data. Display and remarketing has finally met it's better half. Tune in to learn how you can double your results...

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