by Cole Geitner, on July 31, 2020
What is Lead Source Attribution? Before diving into lead source attribution specifically, let's quickly define marketing attribution as an overarching topic. Attribution is the process of assigning credit of a …
Read Storyby Zach Treon, on July 31, 2020
Producing quality content is a great way to reach your target audience, but is very time consuming. It is important to ensure the content you are spending valuable time on …
Read Storyby DJ Team, on July 24, 2020
Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website content, white papers, …
Read Storyby DJ Team, on July 24, 2020
Understanding the Importance of SEO Keyword Research Keyword research is the first step of successful SEO marketing. When you’re plugged in to the online behaviors of consumers, it’s much easier …
Read Storyby DJ Team, on July 24, 2020
For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but like so many …
Read Storyby DJ Team, on July 24, 2020
If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are targeting and ranking for. This helps …
Read Storyby DJ Team, on July 24, 2020
Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase. When you start to look …
Read Storyby DJ Team, on July 24, 2020
In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads, keywords, and landing pages are …
Read Storyby DJ Team, on July 17, 2020
Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than the just marketing language. While there is a …
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