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DemandJump Blog / Digital Transformation

by Cole Geitner, on July 31, 2020

What is Lead Source Attribution? Before diving into lead source attribution specifically, let's quickly define marketing attribution as an overarching topic. Attribution is the process of assigning credit of a …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionLead Generation

by Zach Treon, on July 31, 2020

Producing quality content is a great way to reach your target audience, but is very time consuming. It is important to ensure the content you are spending valuable time on …

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Topics:Digital TransformationConsumer InsightsContent MarketingCompetitor Analysis

by DJ Team, on July 24, 2020

Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website content, white papers, …

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Topics:Digital TransformationConsumer InsightsSearch MarketingContent Marketing

by DJ Team, on July 24, 2020

Understanding the Importance of SEO Keyword Research Keyword research is the first step of successful SEO marketing. When you’re plugged in to the online behaviors of consumers, it’s much easier …

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Topics:Digital TransformationConsumer InsightsOrganic SearchMarketing AttributionContent Marketing

by DJ Team, on July 24, 2020

For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but like so many …

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Topics:Digital TransformationConsumer InsightsSearch MarketingOrganic SearchContent MarketingChannel Optimization

by DJ Team, on July 24, 2020

If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are targeting and ranking for. This helps …

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Topics:Digital TransformationConsumer InsightsSearch MarketingOrganic SearchMarket Intelligence

by DJ Team, on July 24, 2020

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase. When you start to look …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsOrganic SearchMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 24, 2020

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads, keywords, and landing pages are …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 17, 2020

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than the just marketing language. While there is a …

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Topics:Paid SearchDigital TransformationSearch MarketingMarketing AttributionAttribution Tracking

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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