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Cole Geitner

Cole Geitner

Cole Geitner is a member of DemandJump's Customer Success team. As a Strategic Marketing Advisor, Cole specializes in helping customers exceed expectations in paid search and building cross-channel marketing strategies.

Recent Posts by Cole Geitner:

by Cole Geitner, on July 31, 2020

What is Lead Source Attribution? Before diving into lead source attribution specifically, let's quickly define marketing attribution as an overarching topic. Attribution is the process of assigning credit of a …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionLead Generation

by Cole Geitner, on July 16, 2020

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for marketers that tells the entire …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsSearch MarketingMarketing Attribution

by Cole Geitner, on July 2, 2020

Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying Last Click Attribution is not …

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Topics:Marketing Attribution

by Cole Geitner, on May 1, 2020

There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the performance of your …

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Topics:Channel Optimization

by Cole Geitner, on May 1, 2020

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't necessarily a …

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Topics:Marketing Attribution

by Cole Geitner, on April 3, 2020

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped to each …

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Topics:Consumer InsightsMarketing AnalyticsMarketing Management

by Cole Geitner, on April 3, 2020

What is Attribution in Digital Marketing? Marketing attribution refers to the science of analyzing marketing touch points leading to a website conversion or online purchase. It helps marketers identify the …

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Topics:Marketing ManagementMarketing Attribution

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