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Cole Geitner

Cole Geitner
Cole Geitner is a member of DemandJump's Customer Success team. As a Strategic Marketing Advisor, Cole specializes in helping customers exceed expectations in paid search and building cross-channel marketing strategies.
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Recent Posts

Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely.Even...

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What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

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Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information...

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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

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There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...

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With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...

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What is a Consumer Journey Map?

A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s...

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What is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

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