Blog

What Is Attribution Rate?

February 12, 2021 DJ Team

Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...

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Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

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If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

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Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...

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Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

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Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What...

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Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

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An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

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When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

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Have you ever tried to watch a 3D movie without the glasses? Not only does it cause a headache, it’s hard to know exactly what is going on. While...

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