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DemandJump Blog / Marketing Attribution

by Cameron McAllister, on July 2, 2020

Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline outcomes. In practice, it allows marketers to quantify an …

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Topics:Marketing Attribution

by Cole Geitner, on July 2, 2020

Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying Last Click Attribution is not …

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Topics:Marketing Attribution

by DJ Team, on June 25, 2020

Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A custom attribution model takes into account a company’s unique product offerings and …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

A multi-touch attribution model recognizes the many interactions a consumer has with a business on different platforms along their customer journey and assigns the credit accordingly across those touchpoints. By …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram. A multi-touch attribution …

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Topics:Marketing Attribution

by DJ Team, on May 29, 2020

Multi-touch attribution platforms must account for the many mobile devices and apps used by today’s digital consumers. Tracking the customer journey from initial interaction across multiple touchpoints on various mobile …

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Topics:Marketing Attribution

by DJ Team, on May 5, 2020

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.” What this means is that even …

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Topics:Marketing Attribution

by Cole Geitner, on May 1, 2020

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't necessarily a …

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Topics:Marketing Attribution

by DJ Team, on April 9, 2020

In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution being one of them …

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Topics:Marketing Attribution

DemandJump Blog

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