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DemandJump Blog / Marketing Attribution

by DJ Team, on April 9, 2020

In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution being one of them …

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Topics:Marketing Attribution

by Cole Geitner, on April 3, 2020

What is Attribution in Digital Marketing? Marketing attribution refers to the science of analyzing marketing touch points leading to a website conversion or online purchase. It helps marketers identify the …

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Topics:Marketing ManagementMarketing Attribution

by DJ Team, on March 27, 2020

The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity in the early 20th Century to …

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Topics:Marketing Attribution

by DJ Team, on March 25, 2020

A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand it?” But like so many …

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Topics:Marketing Attribution

by Jared Owens, on March 23, 2020

Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most powerful …

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Topics:Marketing Attribution

by Jordan Ehrlich, on November 6, 2019

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

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Topics:Marketing AnalyticsMarketing OperationsMarketing ManagementSocial Media MarketingMarketing Attribution

by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Dan Mochel, on April 19, 2019

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

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