Blog

Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What is...

Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

Have you ever tried to watch a 3D movie without the glasses? Not only does it cause a headache, it’s hard to know exactly what is going on. While the...

From 2017 to 2019, marketing spending in the U.S. rose by over $6 million. 25% of this spending is related to media placement! Whether it’s...

Since email became offered for free to the general public in the mid-to late-1990s, it has become a central part of the way we communicate. Back...

Machine learning is a term you’ve certainly heard, but could you answer a trivia question about it? Most people would not be able to define machine...

Have you ever gotten less credit for something than you deserve? Whether this question calls to mind a group project from college, getting passed...