Blog

An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

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When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

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Have you ever tried to watch a 3D movie without the glasses? Not only does it cause a headache, it’s hard to know exactly what is going on. While...

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What Is Media Attribution?

December 8, 2020 DJ Team

From 2017 to 2019, marketing spending in the U.S. rose by over $6 million.  25% of this spending is related to media placement! Whether it’s...

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Since email became offered for free to the general public in the mid-to late-1990s, it has become a central part of the way we communicate. Back...

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Machine learning is a term you’ve certainly heard, but could you answer a trivia question about it? Most people would not be able to define...

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Have you ever gotten less credit for something than you deserve? Whether this question calls to mind a group project from college, getting passed...

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Marketing strategies are all about customer engagement, plain and simple. You’ve mastered  your brand and spent months researching consumer needs...

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Mobile devices have surpassed every other device, including television, as the primary medium where Americans spend their time and attention. Apps...

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Digital marketing is a strategy where many roads all lead customers to the same destination. Whether it’s social media, email, or paid search ads,...

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