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Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

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Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What is...

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Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

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An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

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When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

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Have you ever tried to watch a 3D movie without the glasses? Not only does it cause a headache, it’s hard to know exactly what is going on. While the...

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What Is Media Attribution?

December 8, 2020 DJ Team

From 2017 to 2019, marketing spending in the U.S. rose by over $6 million.  25% of this spending is related to media placement! Whether it’s...

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Since email became offered for free to the general public in the mid-to late-1990s, it has become a central part of the way we communicate. Back...

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Machine learning is a term you’ve certainly heard, but could you answer a trivia question about it? Most people would not be able to define machine...

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Have you ever gotten less credit for something than you deserve? Whether this question calls to mind a group project from college, getting passed...

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