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Forecasting Sales Growth

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Which Lead Attribution Model to Use?

Understanding your company’s marketing strategies is one thing, but measuring the impact of your company’s...

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3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the...

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Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely.Even...

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What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

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Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

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In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

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Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex...

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