Director of eCommerce, Hotsox
DemandJump reveals the online activity of consumers in your target audience and gives you a prioritized list of the top questions being asked about your specific products and services. Build your content strategy to align with trending topics, anticipate consumer questions, and drive action from your landing pages.
Start with a prioritized list of the exact keywords on which you should focus. Next, create engaging ad copy that helps drive consumer decision making. Then place your ads on the top websites used by consumers along their path to purchase when they are in research, decision, and buy mode.
Find out what people think about your brand. Once you know how they feel about your products or services, you can adjust your campaigns accordingly. Use side by side competitor ranking to see who’s leading in share of voice and uncover new ways to outmaneuver them.
When you know how consumers actually behave online, you can arm your product development team with an organized checklist. Use those search queries to anticipate the buyer’s needs and then develop products that cater directly to them.