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Consumer Insights

Uncover what your target audience cares about most. Align content, search, and marketing campaigns with actual consumer behavior using DemandJump's consumer insights.

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Consumer Insights
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"DemandJump has become a crucial extension of our marketing team providing game-changing insights to fuel and propel all aspects of our digital efforts. The DemandJump Platform is a must have, we are seriously impressed.”
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Tim Lavinder
Director of eCommerce, Hotsox

What content is best for my
target customer?

DemandJump reveals the online activity of consumers in your target audience and gives you a prioritized list of the top questions being asked about your specific products and services. Build your content strategy to align with trending topics, anticipate consumer questions, and drive action from your landing pages.

  • Content Strategy Template
  • Consumer Insights
  • Blog & Content Creation Guide
  • Product & Landing Page Content Ideas
Consumer insights for content strategy

How do I align my search strategy with consumer intent?

Start with a prioritized list of the exact keywords on which you should focus. Next, create engaging ad copy that helps drive consumer decision making. Then place your ads on the top websites used by consumers along their path to purchase when they are in research, decision, and buy mode.

  • Keyword Research Tool
  • Ad Copy Generator
  • SEO Content Creation
  • Identify Backlink Opportunities
Consumer insights for search marketing

How can I align my programmatic ads to the consumer journey?

Effective display ads should live along a consumer’s path to purchase. See the sites they’re most likely to visit when researching your or your competitor’s products so you can places ads directly on the channels that appear most often to your target audience.
  • Display Ad Placement Plan
  • Custom Audience Creation
  • Find Video Influencers
  • Video Ad Placement Opportunities
Consumer insights for programmatic advertising

How do I set my brand apart from the competition?

Find out what people think about your brand. Once you know how they feel about your products or services, you can adjust your campaigns accordingly. Use side by side competitor ranking to see who’s leading in share of voice and uncover new ways to outmaneuver them. 

  • Brand Sentiment Tracking
  • Brand Positioning Strategy
  • Share of Voice Analysis
  • Competitive Positioning Strategy
Consumer insights for brand strategy

How can consumer behavior impact product strategy?

When you know how consumers actually behave online, you can arm your product development team with an organized checklist. Use those search queries to anticipate the buyer’s needs and then develop products that cater directly to them. 

  • Product Development Ideas
  • Product Naming Conventions
Consumer insights for product line strategy

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