Director of eCommerce, Hotsox
Find out which of your marketing efforts are making the biggest impact. See which channel drove consumers to you, the pages they visited, and all touchpoints along their path to purchase.
When a lead becomes a customer, you need to know which marketing channel or touchpoint should get credit for each conversion. Accurate attribution will get you the most value out of your marketing spend.
View your marketing data any way you want. This way you can focus on the metrics that will positively impact ROI for your company.
Find out what your target audience cares about. See the searches and questions they ask, the videos and content they engage with, and the websites they visit along the path-to-purchase.