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DemandJump Blog / Marketing Operations

by DJ Team, on March 3, 2020

Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools is often to improve customer experience, engage …

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Topics:Marketing AnalyticsMarketing Operations

by DJ Team, on February 18, 2020

Marketing analytics tools are software platforms that help marketers understand the health of their marketing campaigns. They may track a variety of key metrics including website traffic, page views, click …

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Topics:Marketing AnalyticsMarketing Operations

by Jordan Ehrlich, on November 6, 2019

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

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Topics:Marketing AnalyticsMarketing OperationsMarketing ManagementSocial Media MarketingMarketing Attribution

by Jordan Ehrlich, on July 18, 2019

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance sitting right next to competitive intel so …

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Topics:Paid SearchMarketing AnalyticsMarketing OperationsSearch MarketingOrganic SearchMarket Intelligence

by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on June 3, 2019

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay …

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Topics:Marketing OperationsMarketing Management

by Jordan Ehrlich, on May 3, 2019

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsProgrammatic Advertising

by Jordan Ehrlich, on April 19, 2019

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …

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Topics:Paid SearchMarketing OperationsSearch MarketingMarketing ManagementProgrammatic Advertising

by Jordan Ehrlich, on April 19, 2019

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result …

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Topics:Marketing OperationsMarketing Management

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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