Blog
How To Calculate Customer Acquisition Cost
April 19, 2019 •Jordan Ehrlich
You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and...
Read MoreLet’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took...
Read MoreIn this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...
Read MoreThe Performance Marketing Association defines Performance Marketing as,
Read Moreonline marketing and advertising programs in which advertisers pay marketing...
Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack
March 5, 2019 •Egan Montgomery
Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...
Read MoreAvoiding Ad Fraud: A Byproduct of Considering Ad Placement
January 8, 2019 •Jordan Ehrlich
Ad Fraud & Programmatic Advertising
Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with...
Read MoreThe Importance of DJT in Display Advertising
December 17, 2018 •Jordan Ehrlich
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As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...
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