Blog

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

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Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...

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Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

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Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely.Even...

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For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,”...

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Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

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In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

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There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...

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Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new...

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You've probably heard the phrase "digital marketing", and you may even understand that you need to to get better at it. But, what exactly does...

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