Cameron McCallister is a member of DemandJump's Customer Success Team. As a Strategic Marketing Advisor, Cameron is passionate about helping companies of all shapes and sizes create and optimize cross-channel digital marketing strategies.
Recent Posts by Cameron McAllister:
by Cameron McAllister, on August 17, 2020
3 Steps to Measure Offline Marketing Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is, I don't know which …Read Story
by Cameron McAllister, on July 2, 2020
Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline outcomes. In practice, it allows marketers to quantify an …Read Story