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Cameron McAllister

Cameron McAllister
Cameron McCallister is a member of DemandJump's Customer Success Team. As a Strategic Marketing Advisor, Cameron is passionate about helping companies of all shapes and sizes create and optimize cross-channel digital marketing strategies.
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Recent Posts

3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the...

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Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline...

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Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new...

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