by Jordan Ehrlich, on June 20, 2019
Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …
Read Storyby Dan Mochel, on April 19, 2019
Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …
Read Storyby Tyler Foxworthy, on March 15, 2018
![[VIDEO] What real business problems can be solved with AI?](https://www.demandjump.com/hubfs/maxresdefault.jpg)
What is the potential of AI? Tyler Foxworthy, Chief Scientist of DemandJump, sifts through the noise and talks about the real value or artificial intelligence now and into the future …
Read Storyby Tyler Foxworthy, on March 7, 2018
The purpose of this post is to expose executives and marketers to changes in the world of AI and explain why these developments are relevant for a wide variety of …
Read Storyby Dan Mochel, on February 28, 2018
One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue. For decades, marketers have been unable to know precisely when and where …
Read Storyby Tyler Foxworthy, on February 27, 2018
![[VIDEO] Fine Tune Your Marketing Mix by Thinking Like an Investor](https://www.demandjump.com/hubfs/marketing-mix-modeling-think-like-an-investor-blog.png)
Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing. VIDEO TRANSCRIPT Tyler: Hi, I'm Tyler Foxworthy, Chief Scientist at DemandJump, and I lead all of our research …
Read Storyby Brennan Walker, on July 12, 2016
In this week’s video, Tyler dives into DemandJump’s content feature in AIM. “The way we're going about content is quite unique in that we are not relying on supervised machine …
Read Storyby Brennan Walker, on July 5, 2016
In this week’s video Tyler explains how we’re going about identifying relevant social influencers for content. In a McKinsey study focused on the impact of social influencers they found that …
Read Storyby Brennan Walker, on June 28, 2016
Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention. This week Tyler dives into how DemandJump is building dynamic graphs, inter-domain connectivity, …
Read Story