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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and...

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What is the potential of AI? Tyler Foxworthy, Chief Scientist of DemandJump, sifts through the noise and talks about the real value or artificial...

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The purpose of this post is to expose executives and marketers to changes in the world of AI and explain why these developments are relevant for...

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One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.

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Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing. 

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In this week’s video, Tyler dives into DemandJump’s content feature in AIM. “The way we're going about content is quite unique in that we are not...

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In this week’s video Tyler explains how we’re going about identifying relevant social influencers for content.

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Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention.

This week Tyler dives...

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Tyler Foxworthy, Chief Scientist at DemandJump, gives a little preview about his upcoming lectures for the Society for Industrial and Applied...

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