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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.

Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing. 

In this week’s video, Tyler dives into DemandJump’s content feature in AIM. “The way we're going about content is quite unique in that we are not...

In this week’s video Tyler explains how we’re going about identifying relevant social influencers for content.

Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention.

This week Tyler dives into ...

Tyler Foxworthy, Chief Scientist at DemandJump, gives a little preview about his upcoming lectures for the Society for Industrial and Applied...

Many marketers struggle to identify and prioritize opportunities because they do not have the analytical tools to quantify the value of traffic...