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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and...

What is the potential of AI? Tyler Foxworthy, Chief Scientist of DemandJump, sifts through the noise and talks about the real value or artificial...

The purpose of this post is to expose executives and marketers to changes in the world of AI and explain why these developments are relevant for...

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.

Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing. 

In this week’s video, Tyler dives into DemandJump’s content feature in AIM. “The way we're going about content is quite unique in that we are not...

In this week’s video Tyler explains how we’re going about identifying relevant social influencers for content.

Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention.

This week Tyler dives...

Tyler Foxworthy, Chief Scientist at DemandJump, gives a little preview about his upcoming lectures for the Society for Industrial and Applied...