June 20, 2019
Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...
February 28, 2018
One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.
February 27, 2018
Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing.
July 12, 2016
In this week’s video, Tyler dives into DemandJump’s content feature in AIM. “The way we're going about content is quite unique in that we are not...
July 5, 2016
In this week’s video Tyler explains how we’re going about identifying relevant social influencers for content.
June 28, 2016
Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention.
This week Tyler dives into ...
June 21, 2016
Tyler Foxworthy, Chief Scientist at DemandJump, gives a little preview about his upcoming lectures for the Society for Industrial and Applied...
November 18, 2015
Many marketers struggle to identify and prioritize opportunities because they do not have the analytical tools to quantify the value of traffic...