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DemandJump Blog / Data Science

by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Dan Mochel, on April 19, 2019

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Tyler Foxworthy, on March 15, 2018

What is the potential of AI? Tyler Foxworthy, Chief Scientist of DemandJump, sifts through the noise and talks about the real value or artificial intelligence now and into the future …

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Topics:Data ScienceMarketing Management

by Tyler Foxworthy, on March 7, 2018

The purpose of this post is to expose executives and marketers to changes in the world of AI and explain why these developments are relevant for a wide variety of …

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Topics:Data ScienceMarketing Management

by Dan Mochel, on February 28, 2018

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue. For decades, marketers have been unable to know precisely when and where …

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Topics:Data ScienceMarketing Attribution

by Tyler Foxworthy, on February 27, 2018

Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing. VIDEO TRANSCRIPT Tyler: Hi, I'm Tyler Foxworthy, Chief Scientist at DemandJump, and I lead all of our research …

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Topics:Data ScienceMarketing Management

by Brennan Walker, on July 12, 2016

In this week’s video, Tyler dives into DemandJump’s content feature in AIM. “The way we're going about content is quite unique in that we are not relying on supervised machine …

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Topics:Data ScienceMarketing Analytics

by Brennan Walker, on July 5, 2016

In this week’s video Tyler explains how we’re going about identifying relevant social influencers for content. In a McKinsey study focused on the impact of social influencers they found that …

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Topics:Data ScienceMarketing AnalyticsSocial Media Marketing

by Brennan Walker, on June 28, 2016

Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention. This week Tyler dives into how DemandJump is building dynamic graphs, inter-domain connectivity, …

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Topics:Data ScienceMarketing AnalyticsMarketing Management

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