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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

Each channel wants to take credit for these conversions.

Have you ever dug around channel performance reports only to feel like the numbers didn’t...

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance...

Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed,...

What is customer acquisition?

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process...

Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...