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Jordan Ehrlich

Jordan Ehrlich

Jordan is a member of DemandJump's Marketing Team. As Inbound Marketing Manager, he gets excited about bringing helpful information to masses and solving problems with the right combination of technology and creativity.

Recent Posts by Jordan Ehrlich:

by Jordan Ehrlich, on March 11, 2020

Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target audience stay in business, and those who don’t …

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Topics:Programmatic Advertising

by Jordan Ehrlich, on November 23, 2019

The above presentation was recorded at the Digital Transformation Conference held in Boston, MA in October 2019. There, Shawn Schwegman and Nicholas Wojdyla discussed how Cummins' used DemandJump's consumer behavior …

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Topics:Digital TransformationMarketing ManagementEnterprise

by Jordan Ehrlich, on November 6, 2019

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

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Topics:Marketing AnalyticsMarketing OperationsMarketing ManagementSocial Media MarketingMarketing Attribution

by Jordan Ehrlich, on July 18, 2019

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance sitting right next to competitive intel so …

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Topics:Paid SearchMarketing AnalyticsMarketing OperationsSearch MarketingOrganic SearchMarket Intelligence

by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on June 3, 2019

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay …

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Topics:Marketing OperationsMarketing Management

by Jordan Ehrlich, on May 10, 2019

What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the …

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Topics:Marketing Management

by Jordan Ehrlich, on May 3, 2019

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsProgrammatic Advertising

by Jordan Ehrlich, on April 19, 2019

Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase …

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Topics:Marketing Management

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