Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.

The cost of acquiring a new customer is referred to as customer acquisition cost (or CAC for short). Once the customer acquisition process is complete, it then hands itself to customer retention & re-acquisition. 

How do you acquire customers?

You can acquire customers through a variety of marketing tactics, digital channels, and strategies (both on or offline). It often involves a mix of cross-channel marketing campaigns, which could include:

• Display Advertising
• Social Media Marketing
• Search Marketing
• Content Marketing
• Affiliate Marketing
• Email Marketing
• Or any mix of marketing initiatives

In order for any customer acquisition strategy to be effective, it must evolve with ever-changing consumer behavior and preferences.

Customer Acquisition FAQs:

• What is a customer acquisition strategy? →
• How do you calculate customer acquisition cost? →
• What is a good customer acquisition cost? →

Video Recap: What is Customer Acquisition?
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