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DemandJump Blog / Marketing Analytics

by DJ Team, on February 18, 2020

Marketing analytics tools are software platforms that help marketers understand the health of their marketing campaigns. They may track a variety of key metrics including website traffic, page views, click …

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Topics:Marketing AnalyticsMarketing Operations

by Jordan Ehrlich, on November 6, 2019

Each channel wants to take credit for these conversions. Have you ever dug around channel performance reports only to feel like the numbers didn’t add up? You’re not alone. This …

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Topics:Marketing AnalyticsMarketing OperationsMarketing ManagementSocial Media MarketingMarketing Attribution

by Jordan Ehrlich, on July 18, 2019

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance sitting right next to competitive intel so …

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Topics:Paid SearchMarketing AnalyticsMarketing OperationsSearch MarketingOrganic SearchMarket Intelligence

by Jordan Ehrlich, on June 20, 2019

Marketing Attribution Defined Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on May 3, 2019

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsProgrammatic Advertising

by Dan Mochel, on April 19, 2019

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on March 27, 2019

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer courneys are cross-channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsMarketing Management

by Jordan Ehrlich, on March 21, 2019

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Jordan Ehrlich, on March 14, 2019

The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such …

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Topics:Marketing AnalyticsMarketing Operations

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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