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DemandJump Blog / Marketing Analytics

by Robert Snipes, on April 3, 2020

I was at a marketing conference recently, and I was listening to one of the keynote speakers give their presentation. The speaker was sharing their daily struggles as a marketer …

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Topics:Marketing AnalyticsMarket IntelligenceMarketing Management

by Cole Geitner, on April 3, 2020

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped to each …

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Topics:Consumer InsightsMarketing AnalyticsMarketing Management

by DJ Team, on March 19, 2020

Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or organization’s decision-making process. Businesses love buzz words: …

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Topics:Marketing AnalyticsMarketing Management

by DJ Team, on March 19, 2020

Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent history. Marketers have always looked for ways to measure their …

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Topics:Marketing Analytics

by DJ Team, on March 17, 2020

Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence …

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Topics:Marketing Analytics

by DJ Team, on March 3, 2020

In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to the internet. But what exactly do these roles entail? …

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Topics:Marketing AnalyticsMarketing Management

by DJ Team, on March 3, 2020

Data-driven marketing is a method of marketing that uses data, acquired through customer interactions, and from third parties to gain a better view into customers’ motivations, preferences and behaviors. Data-driven …

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Topics:Marketing Analytics

by DJ Team, on March 3, 2020

Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools is often to improve customer experience, engage …

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Topics:Marketing AnalyticsMarketing Operations

by DJ Team, on February 18, 2020

Marketing analytics tools are software platforms that help marketers understand the health of their marketing campaigns. They may track a variety of key metrics including website traffic, page views, click …

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Topics:Marketing AnalyticsMarketing Operations

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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