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DemandJump Blog / Marketing Analytics

by Cole Geitner, on July 31, 2020

What is Lead Source Attribution? Before diving into lead source attribution specifically, let's quickly define marketing attribution as an overarching topic. Attribution is the process of assigning credit of a …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionLead Generation

by DJ Team, on July 24, 2020

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase. When you start to look …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsOrganic SearchMarketing AttributionChannel OptimizationAttribution Tracking

by DJ Team, on July 24, 2020

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads, keywords, and landing pages are …

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Topics:Digital TransformationMarketing AnalyticsSearch MarketingMarketing AttributionChannel OptimizationAttribution Tracking

by Cole Geitner, on July 16, 2020

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for marketers that tells the entire …

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Topics:Paid SearchDigital TransformationMarketing AnalyticsSearch MarketingMarketing Attribution

by Zach Treon, on July 16, 2020

My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I am going to share …

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Topics:Paid SearchDigital TransformationConsumer InsightsMarketing AnalyticsSearch MarketingMarketing AttributionContent Marketing

by DJ Team, on May 5, 2020

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the job. On one hand, marketing …

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Topics:Marketing Analytics

by DJ Team, on April 16, 2020

Growing revenue is important to organizations throughout the world, yet there are infinite ways to achieve this elusive goal. Whether you're focused on attracting more customers or increasing the lifetime …

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Topics:Marketing AnalyticsMarketing Management

by DJ Team, on April 15, 2020

The world is now online. While there are still service industries where brick and mortar businesses exist, even these companies benefit from digital marketing. According to recent statistics, 55% of …

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Topics:Marketing Analytics

by Robert Snipes, on April 3, 2020

I was at a marketing conference recently, and I was listening to one of the keynote speakers give their presentation. The speaker was sharing their daily struggles as a marketer …

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Topics:Marketing AnalyticsMarket IntelligenceMarketing Management

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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