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If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...

What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for...

Filter to Get to the Most Actionable Data

At DemandJump, we tend to err on the side of giving you more data, as opposed to less. Because of this, you...

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the job....

Growing revenue is important to organizations throughout the world, yet there are infinite ways to achieve this elusive goal. Whether you're focused...

The world is now online. While there are still service industries where brick and mortar businesses exist, even these companies benefit from digital...